Art gallery business success depends on strong sales of your artist’s work. Increasing gallery sales is often the most diffcult part of an art dealer’s job. Here you will find information, new ideas and techniques your fine art gallery can use to increase sale.
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process … [Read more...]
How to Sell More Art with Collector Generated Content
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping … [Read more...]
Mastering the Follow-Up for Art Sale Leads
Almost 50 percent of salespeople only follow up on a sales lead once. These are probably not very successful sale people in their industry. Following up on a lead, whether it is hot or cold, can be uncomfortable for many sales professionals. Gallery sales are no different. In fact, it may be harder since art is a … [Read more...]
Tips for Selling More Art and Enjoying the Process
Selling fine art can be very intimidating for many people, but the reality is sales pay the rent for the gallery space. Here let’s look at a few tips to help create a solid mindset for going into a sales conversation with an art collector and eliminate anxiety. Collecting art from your gallery must be a memorable … [Read more...]
One Fundamental Sales Element Often Missing When Presenting Art to New Collectors.
The weight of the pressure to sell more art can be enormous. Your gallery business has people depending on its success and never-ending bills that need to be paid. Closing only the occasional sale after countless presentations, either in person or online, can create chaos in your mind about what you’re doing … [Read more...]
Developing an Art Gallery Online Sales Strategy
It has become clear that selling art online is going to continue to grow in importance for an art gallery business. Current growth rates of the online art market have shocked many working in the art world. Art galleries are getting on board, but few actually have a specific online sales strategy. Do you? Here we … [Read more...]
Creating an Art Exhibition Sales Strategy
“If you build it, they will come”, the famous line from the Kevin Costner movie Field of Dreams, doesn’t always apply to an art exhibition. We hope for strong sales or even a sell out, but it does not always come. Here let’s look at how a defined sales strategy could generate more sales from your art … [Read more...]
Grow your Art Gallery’s Sales Revenue with a Soft Touch
Selling fine art takes skill that can be different from selling other products. Art is personal and emotional. A good gallery sales associate needs to be able to tap into these attributes to make the sale. There are two types of sales skills required for success in the art industry; hard skills and soft skills. … [Read more...]
NextGen Art Collectors Investment Philosophy
Art as an investment asset is a still relatively new concept. It seems to be a concept that wealthy Gen X and Millennials are willing to embrace. It’s hard to miss the media fed buzz about auction records or hear about art funds in the investment community. A recent article by Evan Beard and Ramsay H. Slugg … [Read more...]
Skills for Selling the Luxury of Fine Art
This article will highlight some essential skills your gallery sales staff must have to sell a luxury like fine art to today’s affluent art collectors. Consider it a refresher course if you have been in the gallery business a while or need to train new gallery sales staff. Today, affluent art lovers are more cautious … [Read more...]
The Online Art Market and What It Means For Your Gallery
Art galleries have increased competition from all the online art platforms that have popped over the last few years. Here we will look at the online art market, how art collectors are buying art online and what your gallery business needs to do stay in the game and remain competitive. Progress of the Online Art … [Read more...]
Selling Art with Installments: Setting Up a System
How many times have you heard a prospect object to buying a piece of art from your gallery because of the price? Of course that is a common objection used to end the conversation, but it’s possible some of those sales could have been closed with an option to pay in installments. Some art dealers do offer payment plans … [Read more...]
Increasing Corporate Art Sales
As part of your gallery’s business evolution, it’s important to find new ways to market and sell your artists’ work. If the majority of your sales come from private collectors, corporate art sales and art consulting could be a good way to grow your business. The many benefits include providing a new source of revenue, … [Read more...]
The Art Collectors of the Future: Millennials
If you want to be running a successful fine-art gallery 10 years or more from now, you need to start thinking about who your best client-base will be in the future and how you will establish a trusted relationship with them. It’s likely that for the past few decades some of your most active art collectors have been … [Read more...]
Find and Nurture More Art Collectors
Finding new art collectors is not as challenging as it may seem. Art collectors are everywhere. By reaching out into the community in new and different ways and cultivating relationships, you can expand your client base . You will be able to convert more “I’m just looking” leads into actual collectors if you have a … [Read more...]
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