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Art Gallery Sales Strategies

Your art gallery business’s success depends on strong sales of your artist’s work. Selling fine art takes a particular knowledge base, luxury sales skills, and the ability to create an exceptional experience for art buyers.  Increasing gallery sales is often the most challenging part of an art dealer’s job. There is no formal training and no single way to get the job done.  There are, however, techniques and sales processes that can help your art gallery increase sales.

Below you will find information, new ideas, and techniques your fine art gallery can use to increase sales.

Art Gallery Online Sales and Marketing

How to Upgrade your Art Gallery’s Online Sales and Marketing Capabilities

This article explores areas to prioritize art gallery online sales and marketing strategies for your gallery business throughout the year.

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sales strategy for an art gallery

Mastering the Follow-Up for Art Gallery Sales Leads

In this article, I’m going to give you a strategy that you can quickly put into practice to sell more of your artist’s work. Today you probably get leads for art sales from multiple places; in the gallery, at art fairs, and online. Every lead is an opportunity that must be pursued without being pushy.

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Finding new gallery art collectors

How to Find New Art Buyers for your Gallery Artists

Finding new art collectors to support your gallery’s artists is not as challenging as it may seem, but the method has changed a bit in the last decade or so. Is your art gallery’s lead generation strategy current? This article explores ideas for ways to expand your collector base using both in-person and online methods.

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increase gallery art sales with a buyer experience

How to Modernize your Gallery’s Buying Experience to Sell More Art

It is time to modernize the gallery buying experience to meet the expectations of art lovers visiting or buying art from your gallery.

Let’s explore a few ways you can increase the traffic in your gallery and online channels by providing exceptional art buying experiences, before, during, and after a sale.

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How to create an Art Gallery Sales Plan

An Art Dealer’s Secret Weapon: The Sales Plan

To increase gallery sales, a solid annual sales plan is a must. An art gallery sales plan will help you and your staff stay focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery.

Learn how to create a plan for your gallery business.

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Using zoom to present art to art collectors

Virtual Art Gallery Presentation Room- Best Practices

The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?

In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.

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Integrated art gallery sales strategy

How to Create an Integrated Online-Offline Art Gallery Sales Strategy

COVID-19’s unprecedented impact on how you do business has further highlighted what was already an underlying problem with today’s typical art gallery business model. Art galleries need to strategically develop their online sales strategies to integrate with the face-to-face experience art collectors would have in the brick and mortar gallery.

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Art Fair Success: Gallery Sales and Marketing Strategies

In this article, I discuss art fair sales and marketing strategies for art galleries to maximize all their opportunities and […]

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tips for selling gallery artworks

Six Quick Tips for Closing a Gallery Sale

Selling may not come naturally to you.  Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling.  Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.

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Selling fine art with a sales letter

How to Structure Your Gallery Sales Letter for Better Results

There is a trick to how you should structure your sales letters to keep the recipient’s attention and best appeal to their emotions.   Here we discuss that structure and the two key elements your gallery’s sales message should focus on. I also give a few other tips to hook your art buyer with your letter and keep them moving through the sales cycle.

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4 Reasons Your Art Gallery’s Sales Strategy Might Fail

A sales strategy is vital to your gallery business. When crafting a sales strategy there are things that can derail your plan, however being aware of what they are can help you avoid them. There are also several things that an effective gallery sales plan should do.

Your top priority is to increase art sales and gallery revenue.  You need a sales strategy that is designed to succeed.

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art gallery online art sales

Checklist: Art Gallery Online Sales Strategy

To prepare for building your art gallery’s online sales strategy, use this checklist to ensure your gallery is positioned well to make the most of the online sales process.

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why art collectors buy online

The Art Collector’s Perspective for Buying Art Online

Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy.

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art gallery sales plan

Art Gallery Sales Plan: Begin with the Foundation

An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue.  Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan.  

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Selling gallery artworks

How to Sell More Art with Collector Generated Content

The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.

Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.

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Art gallery sales training

Tips for Selling More Gallery Art and Enjoying the Process

Selling gallery art can be very intimidating for many people, but the reality is sales pay the rent for the […]

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Presenting art to collectors

One Fundamental Sales Element Often Missing When Presenting Art to New Collectors.

The pressure to sell art in your gallery can be enormous. Let’s talk about a fundamental sales element you can change when presenting art to new prospects.

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Selling Fine Art: Overcoming Price Objections

Inquiries about artworks in the gallery have the possibility to lift your professional soul.

Here are some strategies that art dealers can use to overcome concerns about the price of an artwork.

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current art fair

Case Study: How Small Market Galleries Collaborated To Attract New and Young Collectors

How does an art gallery in a small market get people new to the art world involved in the artistic community? This case study shows how galleries in one small city did it by collaborating to create an art fair that meets local needs.

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Creating an Art Gallery Sales Strategy

Creating an Art Exhibition Sales Strategy

Here let’s look at how a defined sales plan could generate more sales from your gallery’s exhibitions. A sales plan details the strategies used to actually sell. It’s a plan for starting buying conversations about a collector’s needs and the value the artwork in the exhibition has to their collection and lives. We will explore some strategies for pre-selling a show, generating real leads and sales focused follow-up during and after opening night.

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The Art of Selling Art

Grow your Art Gallery’s Sales Revenue with a Soft Touch

There are two types of sales skills required for success in the art industry; hard skills and soft skills. Soft skills are things like good communications, empathy and relationship building. These are much harder to train, but with practice they can be developed. Soft sales skills are an asset for selling fine art and yet they are often undervalued when hiring new gallery sales employees.

In this article, we will discuss how soft selling helps increase art sales and how your gallery sales consultants should be using them.

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art gallery sales training

Essential Training Skills for Selling Fine-Art

This article will highlight some important skills your gallery sales staff must have to sell a luxury like fine art to today’s affluent art collectors. Consider it a refresher course if you have been in the gallery business a while or need to train new gallery sales staff.

Today, affluent art lovers are more cautious about how they spend their hard earned money. Due to the recent recession, unstable job market, political environment and social perception of affluents in society, today’s art collectors need to feel good about money spent on luxury items.

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art gallery online sales

The Online Art Market and What It Means For Your Gallery

The online art market is growing rapidly. Here we will look at the online art market, how art collectors are buying art online and what your gallery business needs to do stay in the game and remain competitive. When adding the ability to purchase artworks directly off your website there are few elements that are important to get right.

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Art Gallery payment plans for selling art

Selling Art with Installments: Setting Up a System

Could a payment plan help overcome the price objection to buying art? Some art dealers do offer payment plans for art lovers, but their system has flaws which leads to difficulty. The key to success is clear, upfront communication, in writing, between you as the art dealer, the collector and the artist.

Here we will discuss how to set up a payment plan for your gallery and some helpful tips to keep in mind.

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Corporate Art Sales

Increasing Corporate Art Sales

Having a plan in place to actively seek out corporate art sales should be a part of your overall gallery sales strategy. Your gallery may take one of two paths; partnering with established art consultants or building an art consultant business through your gallery. Find out how to evaluate your market and develop a corporate art program that best meets the needs of your gallery.

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The Art Collectors of the Future: Millennials

If you want to be running a successful fine-art gallery 10 years or more from now, you need to start thinking about who your best client-base will be in the future and how you will establish a trusted relationship with them. Millennials (or Gen Y) are those born between 1983 and 2003. They are your gallery’s future.

Learn more about you can begin to attract them today and create strong gallery supporters for tomorrow.

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If art gallery sales is an area of running your business that could use a better strategy, I would like to help.

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