It is my goal to help both experienced and emerging art dealers and gallery staff stay on top of sales, marketing and art collector buying trends so their art gallery business can survive and thrive. Meeting the needs of both artists and collectors takes a special knowledge base and skill. Gallery Fuel is here to help you cultivate those skills, so you can keep your doors open.
Subscribers receive information and ideas to increase gallery sales, improve marketing and attract more art collectors. By subscribing to Gallery Fuel, you will stay on top of what business trends and technology can help you better run your fine art gallery, nurture artists and a new generation of collectors.
Katherine Hébert | Art Gallery Business Sales and Marketing Strategist
I am passionate about increasing the appreciation of art. Today, there are several generations in the work force who have had little to no arts education. I see educating art lovers (or the art curious) as an important role of museums, artists and art galleries. My hopes for Gallery Fuel are to help fine art galleries and dealers to promote their artists and inspire collectors to make art a priority as a way to enhance their lives.
I majored in Art History at the University of Delaware. Over the last 25 years, I have worked in art galleries that specialize in everything from limited edition prints and framing to representing regional and nationally recognized artists to secondary market galleries focused on works from the 19th and 20th century art world super stars.
Along with knowledge of art history, I understand what it takes to grab the attention of a target audience through effective and consistent marketing. Part of my career was spent working in corporate marketing roles. My experience extends from market analysis and communications, competitive intelligence, strategic planning, sales support, design, digital marketing and advertising.
Of course, I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that there is much more that could be done to connect with art buyers and nurture an artist’s career forward.
Most gallery owners have the passion and the eye for talent, but the skills and resources for running a gallery business with strong sales and marketing strategies in place seem to be lacking. Through Gallery Fuel I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help build a profitable art gallery business.
I live with husband and crazy kitty in an historic train station in Virginia. When I’m not looking at art or writing for Gallery Fuel, I’m in my garden or hiking a trail.