The debate about whether or not to publishing prices for artworks in the gallery online and/or on gallery walls has been going on for years now. Art dealers still seem pretty well divided on the issue. However, it seems as though the tide is finally changing in favor of being transparent about prices. This article will look at each point of view, both for and against, and cover the benefits of posting prices. We will also look at some ways your gallery business can test publishing art prices to see if it increases the quality of leads and sales.