Empower Your Art Gallery Business
Master Sales, Marketing & Management
Your Partner in Building a Thriving Gallery Business
What’s New
Gallery Fuel’s goal is to help cultivate the best business skills for gallerists to support their clients and artists. The focus is on traditional and digital marketing for art galleries, sales strategies, and gallery management.
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Selling art online requires empathy for the buyer`s mindset and understanding of their needs and worries. I advise my clients to do three important things as part of their online sales strategy:
1 - Implement a structured nurturing process
2 - Seek feedback in the form of reviews and testimonials
3 - Build a strong online presence by providing clear information about buying online from your gallery and what policies you have in place.
These go a long way to help set expectations and elevate concerns. Continually assess and enhance your online sales approach to attract confident art collectors.
A resource like Gallery Fuel could help you take your art gallery business to the next level.
Click the link in bio to learn how to join Gallery Fuel.

Selling art online requires empathy for the buyer`s mindset and understanding of their needs and worries. I advise my clients to do three important things as part of their online sales strategy:
1 - Implement a structured nurturing process
2 - Seek feedback in the form of reviews and testimonials
3 - Build a strong online presence by providing clear information about buying online from your gallery and what policies you have in place.
These go a long way to help set expectations and elevate concerns. Continually assess and enhance your online sales approach to attract confident art collectors.
A resource like Gallery Fuel could help you take your art gallery business to the next level.
Click the link in bio to learn how to join Gallery Fuel.
How much should your art gallery be spending on marketing? How do you decide where to spend that money?
A useful guide for a gallery business is to reinvest five percent of your sales into marketing your gallery and artists. This percentage is reasonable for the average year.
However, there will be times when you will need to bump that 5% up to accomplish specific goals.
Check out the link in bio for more goodies to help Fuel your gallery business.

How much should your art gallery be spending on marketing? How do you decide where to spend that money?
A useful guide for a gallery business is to reinvest five percent of your sales into marketing your gallery and artists. This percentage is reasonable for the average year.
However, there will be times when you will need to bump that 5% up to accomplish specific goals.
Check out the link in bio for more goodies to help Fuel your gallery business.
Most galleries promote their presence at an art fair by listing the date and booth number on their website and then linking to the art fair’s website. Why would you send prospects away from your site to get information? Instead, create a separate page for each of your upcoming fairs to highlight what you will have in your booth and how your participation aligns with your gallery program. All your marketing materials drive to this page.
You can also include a map for your clients directing them to your booth, request fair passes, RSVP for events you are hosting, etc. A booth preview could be in the form of a digital catalog. Try a lead generation strategy by asking interested prospects to enter an email address to access the preview catalog and email it to them. This strategy creates an opportunity to follow up personally and pre-sell works. Those that respond have prequalified themselves as being warm leads to buy.

Most galleries promote their presence at an art fair by listing the date and booth number on their website and then linking to the art fair’s website. Why would you send prospects away from your site to get information? Instead, create a separate page for each of your upcoming fairs to highlight what you will have in your booth and how your participation aligns with your gallery program. All your marketing materials drive to this page.
You can also include a map for your clients directing them to your booth, request fair passes, RSVP for events you are hosting, etc. A booth preview could be in the form of a digital catalog. Try a lead generation strategy by asking interested prospects to enter an email address to access the preview catalog and email it to them. This strategy creates an opportunity to follow up personally and pre-sell works. Those that respond have prequalified themselves as being warm leads to buy.
If your gallery hesitates to embrace an online sales strategy due to concerns about losing the personal touch, know that collectors share these concerns. You can address this by providing clear ways for art shoppers to reach out. Placing a contact form, inquiry button, or phone number directly on the artwork page can effectively encourage gallery contact. Additionally, offering video conferencing or chat helps use technology to preserve the personal connection with clients.
Once an online sale occurs, whether through your website or another platform, you still have the chance to connect with the buyer and nurture the relationship. Relying solely on face-to-face interactions or requiring prospects to call for basic information might not suffice to keep your gallery thriving.
#artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing
#galleryowner #artbusinessconsulting

If your gallery hesitates to embrace an online sales strategy due to concerns about losing the personal touch, know that collectors share these concerns. You can address this by providing clear ways for art shoppers to reach out. Placing a contact form, inquiry button, or phone number directly on the artwork page can effectively encourage gallery contact. Additionally, offering video conferencing or chat helps use technology to preserve the personal connection with clients.
Once an online sale occurs, whether through your website or another platform, you still have the chance to connect with the buyer and nurture the relationship. Relying solely on face-to-face interactions or requiring prospects to call for basic information might not suffice to keep your gallery thriving.
#artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing
#galleryowner #artbusinessconsulting
Establishing feedback loops to gather insights from your gallery’s clients, artists, and sales staff can be a valuable tool for streamlining your gallery`s sales process.
Use performance metrics to evaluate the effectiveness of your sales process and analyze data to identify areas for improvement. Then, you can adjust your strategies accordingly. You can make more informed decisions to optimize your sales process by continuously seeking feedback and monitoring performance.
🌐Visit www.GalleryFuel.com to learn how Gallery Fuel can help your art gallery business in 2025.

Establishing feedback loops to gather insights from your gallery’s clients, artists, and sales staff can be a valuable tool for streamlining your gallery`s sales process.
Use performance metrics to evaluate the effectiveness of your sales process and analyze data to identify areas for improvement. Then, you can adjust your strategies accordingly. You can make more informed decisions to optimize your sales process by continuously seeking feedback and monitoring performance.
🌐Visit www.GalleryFuel.com to learn how Gallery Fuel can help your art gallery business in 2025.
Galleries should forge creative partnerships beyond the art world to expand their reach and offer novel art experiences. Collaborating with luxury businesses, designers, and social clubs can introduce art to new audiences and provide unique contexts for viewing.
These partnerships should be strategically chosen and clearly outlined to ensure mutual benefits, shared values, and effective project execution.
🟠Want more tips like this? I’ll send them to you every week(ish). Click Learn More and jump on the newsletter list.🟠

Galleries should forge creative partnerships beyond the art world to expand their reach and offer novel art experiences. Collaborating with luxury businesses, designers, and social clubs can introduce art to new audiences and provide unique contexts for viewing.
These partnerships should be strategically chosen and clearly outlined to ensure mutual benefits, shared values, and effective project execution.
🟠Want more tips like this? I’ll send them to you every week(ish). Click Learn More and jump on the newsletter list.🟠
Treat each exhibition as its own sales campaign with a clear funnel. For example:
🔸Top of the Funnel: Use marketing efforts like email announcements and social media teasers to attract a broad audience of cold leads to nurture.
🔸Middle of the Funnel: Schedule private previews with your hot client segments or send personalized messages to warm leads, providing them with tailored information about the artists and works.
🔸Bottom of the Funnel: Close sales through in-person gallery visits, virtual presentations, or exclusive presell offers for early buyers.
Plan for Post-Sale Engagement
A strong sales plan doesn’t end with the sale and a thank you note. Build strategies to keep collectors engaged, such as sending updates about their purchased artist, inviting them to exclusive events, or providing tailored recommendations for future acquisitions. This creates opportunities for repeat sales and referrals.
Incorporate into your gallery’s sales plan what the post-sale engagement looks like and how it will be implemented.
#artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing
#galleryowner #artbusinessconsulting

Treat each exhibition as its own sales campaign with a clear funnel. For example:
🔸Top of the Funnel: Use marketing efforts like email announcements and social media teasers to attract a broad audience of cold leads to nurture.
🔸Middle of the Funnel: Schedule private previews with your hot client segments or send personalized messages to warm leads, providing them with tailored information about the artists and works.
🔸Bottom of the Funnel: Close sales through in-person gallery visits, virtual presentations, or exclusive presell offers for early buyers.
Plan for Post-Sale Engagement
A strong sales plan doesn’t end with the sale and a thank you note. Build strategies to keep collectors engaged, such as sending updates about their purchased artist, inviting them to exclusive events, or providing tailored recommendations for future acquisitions. This creates opportunities for repeat sales and referrals.
Incorporate into your gallery’s sales plan what the post-sale engagement looks like and how it will be implemented.
#artsales #sellingartonline #sellmoreart #galleryfuel #artbusiness #artdealing
#galleryowner #artbusinessconsulting
The purpose of content marketing is to share news about your gallery and artists with your subscribers and followers. It`s also a key part of your strategy to attract new art collectors.
Consistent and frequent communication is crucial for your art gallery`s brand. A good rule of thumb is to have 20% self-promotional content and 80% other types of content. Are you promoting your business enough?
Creating a plan with a content calendar can help you find the right mix of messages—informational, educational, sales, and just for fun.
For more tips on fueling your art gallery`s marketing efforts, visit GalleryFuel.com and become a member. ⭐️
#galleryfuel
#gallerymanagement
#sellingart
#gallerymarketing

The purpose of content marketing is to share news about your gallery and artists with your subscribers and followers. It`s also a key part of your strategy to attract new art collectors.
Consistent and frequent communication is crucial for your art gallery`s brand. A good rule of thumb is to have 20% self-promotional content and 80% other types of content. Are you promoting your business enough?
Creating a plan with a content calendar can help you find the right mix of messages—informational, educational, sales, and just for fun.
For more tips on fueling your art gallery`s marketing efforts, visit GalleryFuel.com and become a member. ⭐️
#galleryfuel
#gallerymanagement
#sellingart
#gallerymarketing
If the thought of putting together a written marketing plan for your gallery makes your skin crawl, don`t worry. It doesn`t need to be a daunting task with flowcharts and pivot tables. The simpler, the better.
Your marketing plan merely needs to be a document that states:
- Your marketing goals
- A list of steps to accomplishing those goals
- Deadlines or timeline for implementing
- Define how you will measure progress
If you need help putting together a comprehensive marketing plan for your gallery business, Gallery Fuel can help.
#artgallerymarketingplan #gallerymarketing #galleryfuel #artgallery #gallerynetwork #artdealer #gallerymanagement #artconsultant #galleryowner #artbusinessconsulting

If the thought of putting together a written marketing plan for your gallery makes your skin crawl, don`t worry. It doesn`t need to be a daunting task with flowcharts and pivot tables. The simpler, the better.
Your marketing plan merely needs to be a document that states:
- Your marketing goals
- A list of steps to accomplishing those goals
- Deadlines or timeline for implementing
- Define how you will measure progress
If you need help putting together a comprehensive marketing plan for your gallery business, Gallery Fuel can help.
#artgallerymarketingplan #gallerymarketing #galleryfuel #artgallery #gallerynetwork #artdealer #gallerymanagement #artconsultant #galleryowner #artbusinessconsulting
Marketing your art gallery events requires more than simply sharing logistical details. To truly capture the attention of your audience, you must focus on two often-overlooked elements: purpose and attendee value.
To create successful gallery events, prioritize making them attendee-focused rather than solely artist-centric. Communicate the event’s purpose from the attendee`s perspective, highlighting the unique value they’ll gain by visiting the gallery.
In today’s digital age—where gallery foot traffic has steadily declined—even before the pandemic, standing out requires creativity and meaningful engagement.
Sending a generic email with the “who, what, when, and where” is no longer sufficient.
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness

Marketing your art gallery events requires more than simply sharing logistical details. To truly capture the attention of your audience, you must focus on two often-overlooked elements: purpose and attendee value.
To create successful gallery events, prioritize making them attendee-focused rather than solely artist-centric. Communicate the event’s purpose from the attendee`s perspective, highlighting the unique value they’ll gain by visiting the gallery.
In today’s digital age—where gallery foot traffic has steadily declined—even before the pandemic, standing out requires creativity and meaningful engagement.
Sending a generic email with the “who, what, when, and where” is no longer sufficient.
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
Get rid of emotional clutter, stop feeling unsure about your strategy, and work more efficiently. Visit the Gallery Fuel Store to find tested frameworks for your gallery`s sales, marketing, and operations. If you want to know when new stuff is added, hop on my mailing list.
Need help on something specific? I got you. Schedule a quick chat, make a cup of tea (or something stronger), and let`s see if I can help you.
#galleryfuel #artgallery #artbusiness #artdealing #gallerylife #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement #artmarket #contemporaryartgallery #womenartdealers #artdealerassociation #artindustry #gallerysector #fineartgallery #artconsultants #artbusinessconsulting

Get rid of emotional clutter, stop feeling unsure about your strategy, and work more efficiently. Visit the Gallery Fuel Store to find tested frameworks for your gallery`s sales, marketing, and operations. If you want to know when new stuff is added, hop on my mailing list.
Need help on something specific? I got you. Schedule a quick chat, make a cup of tea (or something stronger), and let`s see if I can help you.
#galleryfuel #artgallery #artbusiness #artdealing #gallerylife #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement #artmarket #contemporaryartgallery #womenartdealers #artdealerassociation #artindustry #gallerysector #fineartgallery #artconsultants #artbusinessconsulting

Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
Subscriber to Gallery Fuel’s weekly newsletter and receive regular information and advice relevant to managing an art gallery. Gallery Fuel Members have access to more in-depth articles on things like fine-tuning your SEO, using Instagram to attract art buyers, implementing a sales or marketing strategy, for example. Members also get full access to archives, and a resource library, with tools to download guides, workbooks and other tools specific to different tasks of running a gallery business.
I also provide strategy sessions if you are struggling with a specific hurdle in your business. I work collaboratively with you to create an action plan that gets you to their goal. Sometimes these are quick sessions that only need a few hours. Other times we schedule multiple sessions over several months. I like to tailor to what is required for the situation. No one size fits all.
