Clarity That Fuels Every Part of Your Gallery Business.
Empowering small-to-mid-sized art galleries with sales, marketing, and gallery management strategies.
Gallery Fuel is a professional development membership designed specifically to empower small to mid-sized art galleries that want to grow strategically—not just work harder.
Founded with a passion for helping art galleries thrive, Gallery Fuel equips its members with the skills, knowledge, and confidence to navigate a rapidly evolving art market, ensuring sustained success for their businesses and the artists they represent.
Designed for Galleries at Every Stage. Start Now and Work at Your Pace.
Designed for Galleries at Every Stage. Start Now and Work at Your Pace.- Attract and convert new art collectors with purpose
- Create marketing strategies that reflect your gallery’s voice and values
- Strengthen gallery business operations, so your team works more efficiently
- Lead your gallery’s artists and staff with clarity and confidence
Gallery Fuel meets you where your gallery is today—not where you think it “should” be.
Build a Stronger, More Sustainable Art Gallery Business
Every day spent without the right strategies and support is a missed opportunity to grow your art gallery business. Gallery Fuel is here to make running your gallery easier and more rewarding—start now to see the difference expert guidance can make.
Stop feeling stuck. Make progress every month as you grow your gallery to thrive.
Find the confidence to step outside the rhythm of traditional gallery management and innovate for your artists.
Get the guidance you need when you need it most. You’ll have someone who understands the challenges of the art market supporting you.
Start with a plan that fits your gallery’s needs and ambitions.
Clarity to Lead With Confidence
Know where to focus your effort each month.
The monthly mini-course and follow-up guidance break bigger goals into manageable actions—so progress isn’t overwhelming, it’s consistent.
Stronger Support for Your Artists
Your artists rely on you to champion their work and guide their careers.
By strengthening your operations, marketing, and sales processes, you create a more stable, professional foundation that allows your artists—and your gallery—to thrive.
Strategic Guidance Designed for Art Galleries
No generic business advice here.
Every training and resource is rooted in how art galleries work, how collectors buy, and how growth happens in the cultural sector.
Personalized Support to Apply What You Learn
Your gallery is unique.
Quarterly strategy check-ins and your new-member onboarding session ensure the guidance is tailored to your goals, your artists, and your market.
What’s New
Which Sales and Marketing Trends Are Worth Your Art Gallery’s Attention
Let’s look at the digital marketing, social media, and sales trends that matter most to an art gallery business today. Whether or not you choose to incorporate all of these trends into your gallery’s strategy, I believe understanding them will help you make smarter, more intentional decisions for your business.
Should Blogging Be Part of Your Art Gallery Growth Strategy
Yes…. The humble blog continues to play a central role in an art gallery’s content marketing success. In this article, I want to talk about exactly how blogging supports your gallery’s ability to generate new leads for your artists’ work and why an active blog should still be part of your art gallery marketing mix today.
The Hidden Challenges of Running a Gallery and How to Overcome Them
The challenges facing galleries today are undeniable, but they also present an opportunity to rethink what success looks like in this evolving landscape. By learning from the closures of respected galleries, you can build a business that prioritizes sustainability, aligns with your personal and professional values, and supports your long-term goals.
Gallery Fuel’s goal is to help cultivate the best business skills for art galleries to support their clients and artists.
Running a gallery can feel isolating, especially with limited staff or running solo.
Gallery Fuel blends training with optional 1:1 support so you always have someone to turn to when challenges pop up or opportunities appear.
You don’t have to figure this out alone.
Consider becoming a member. See link in bio to learn more.
We’re putting together a marketing and content plan that supports your exhibitions, nurtures collectors, and keeps you visible without burning you out.
It isn’t about doing more marketing. It’s about building marketing systems—so your efforts actually fit into how your gallery operates day to day.
Through February`s Marketing planning course you`ll learn how to:
• Plan content around exhibitions, inventory and your point of view
• Use marketing to support in-person sales—not compete with them
• Educate collectors over time, without overwhelming them
• Reuse content instead of constantly starting from scratch
• Manage marketing realistically with a small team
• And avoid burnout and inconsistency
As a gallery owner, your future self will thank you.
Join before February to get in on it. See the link in bio to learn more about Gallery Fuel membership.
From my own experiences and many chats with Gallery Fuel members, I think what galleries need now is not just a marketing plan, but a marketing system that informs it. Content planning is a big part of a good system. One that supports consistent visibility, builds trust over time, and turns content into a long-term asset rather than just a series of one-off announcements.
So February`s member course is all about that. If you`re not a Gallery Fuel member yet, jump on it, so you can get access to the course and all the other good stuff I`ll be sending the rest of the month to support your gallery`s marketing greatness.
This course is all about practicality.
We are not going to drone on about setting goals or analyzing competitors here. Instead, you’ll pick up actionable strategies and learn how to use tools, templates, and workflows that fit the real day-to-day of running a gallery.
Take one annual goal and break it into:
✔️ 1 quarterly milestone
✔️ 3 monthly actions
✔️ A clear owner + deadline
This is how strategy turns into sales, stronger systems, and a calmer year ahead.
Join my newsletter and get free insights on the sales, marketing, and operational upgrades that move your gallery forward.
If you’re tired of quick fixes and want a real plan for your gallery’s future, a Gallery Fuel membership gives you the strategy and tools to level up with intention. Consider joining.
From marketing to operations to sales strategies, I`ll help you put the right pieces in place for long-term growth.
Check out GalleryFuel.com or link in bio to learn more.
Start with one honest question: Where is the gallery right now?
Look at sales, marketing, exhibitions, operations, and team capacity. Write it down—no polishing, no judgment.
Clarity at the starting line makes every goal easier to hit.
Need Help? Join Gallery Fuel and access the Gallery Annual Planning Course and lots more Fuel for your business 2026.
In February Gallery Fuel Members will focus on improving and refine their marketing messages and workflows.
Objectives:
- Build a content calendar that supports exhibitions, campaigns, and collector engagement.
- Align messaging across social media, email, and in-person events.
- Strengthen storytelling that connects collectors to your artists and program.
Key Takeaways:
- A cohesive, actionable marketing plan that drives visibility and consistency.
- A monthly content framework ready to implement.
- Greater alignment between exhibition programming and promotional activities.
Action Tool: Annual Marketing Plan Builder
Don`t miss out. Join Gallery Fuel before February 1st. Visit link in bio to see if it is a good fit for your professional development.
Choose your Big 3 goals in each area of managing your gallery (sales, marketing, exhibitions, operations).
Then ask: Which ones will move the business forward this year, not just keep it going?
Focus creates momentum. Everything else is a distraction.
Learn more about how I can help you focus to grow your gallery business in 2026.
Gallery Fuel members are spending Q1 building the kind of foundation that makes everything else easier—goals you feel good about, marketing that supports you, exhibitions planned with intention.
If you want a year where decisions feel lighter, become a member and let`s get planning together.
In January Gallery Fuel Members will focus on Business Planning for the Year Ahead
Our Objectives:
- Clarify annual goals (marketing, sales, operational, events)
- Define priorities for each area of running your gallery business.
- Establish quarterly milestones and success metrics for tracking progress.
Key Takeaways:
- A clear annual business roadmap focused on growth and profitability.
- Prioritized sales and marketing efforts aligned to your big picture goals.
- Confidence in decision-making and resource allocation throughout the year.
Tool: Annual Business Planning Workbook
Want in? Join Gallery Fuel Today. Visit link in bio to see if it is a good fit for your gallery business and find out what`s planned for the rest of Q1.
The challenges facing galleries today are undeniable, but they also present an opportunity to rethink what success looks like in this evolving landscape. By learning from the closures of respected galleries, you can build a business that prioritizes sustainability, aligns with your personal and professional values, and supports your long-term goals.
As a small or mid-sized gallery owner or director, you are not powerless in this moment. You are, however, being asked to think differently from the generation before you.
The most important question is no longer “How do I grow?” It’s “What kind of gallery is actually worth sustaining?” If you can answer that honestly and design your business around that answer, you’re already ahead.
January is all about annual planning at Gallery Fuel. Become a member and let`s crush 2026 together!
If you’re tired of quick fixes and want a real plan for your gallery’s future, a Gallery Fuel membership gives you the strategy and tools to level up with intention. Consider joining.
From marketing to operations to sales strategies, I`ll help you put the right pieces in place for long-term growth.
Check out GalleryFuel.com to learn more.
Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
