How do you build a thriving art gallery business?
You need to increase sales, improve marketing and attract more art collectors. The art world and collector demands can change fast. Where do you start? How do you keep up? What is right for your gallery?
I give you the fuel you need to do all this through articles, courses and consulting tailored for an art gallery.
When you subscribe to Gallery Fuel, I will help you stay on top of the business strategies and technologies that matter most for running a thriving gallery business.
Why Stories Matter to Your Gallery’s Social Media Marketing
4 Reasons Your Gallery’s Sales Strategy Might Fail
What’s New in Today’s Gallery Public Relations
How to Structure Your Gallery Sales Letter for Better Results
There is a trick to how you should structure your sales letters to keep the recipient’s attention and best appeal to their emotions. Here we discuss that structure and the two key elements your gallery’s sales message should focus on. I also give a few other tips to hook your art buyer with your letter and keep them moving through the sales cycle.
Solutions for Your Gallery Future
Changes are needed to refresh the outdated practices of the current gallery business model. We are in an age where there are significantly more sources to purchase artworks and a decline in art connoisseurship. Here are few observations of where the gallery sector needs to evolve for the future.
Selecting Art Gallery Insurance and Managing Risk
Your art gallery’s insurance is not the place to cut corners. Properly insuring your art gallery business can get complicated depending on your needs. Here let’s look at some considerations you may want to account for when choosing for your gallery’s insurance.
Spreadsheet: Annual Art Gallery Cash Flow Budget (Members Only)
Use this spreadsheet to record all your gallery’s cash going out and coming in. All the formulas are set up for you. This budget template will help you break your expenditures out into specific categories so you can identify opportunities to reallocate funds to better align with your business growth priorities if needed.
Workbook: Quarterly Business Review & Planning (Members Only)
Use this workbook at the end of every quarter to capture your accomplishments and setbacks. This workbook also provides a simple template for planning the most pressing priorities to keep you on track for realizing your annual goals.
Social Media Trends Art Galleries Need to Understand
Your gallery’s top objectives for being on social media are likely to find new art buyers, increase exposure for your artist’s work, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators.
Learn about the most current trends that are essential for an art gallery business social media strategy.
Katherine Hébert | Publisher
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.
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