Sales and marketing strategies tailored to running an art gallery business
With 25 years of blended art gallery and corporate sales and marketing experience, I give Gallery Fuel members the business Fuel to:
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Sell more art to increase revenue
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Propel your artists careers to the next level
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Gain more loyal collectors
You will feel more confident in your business decisions and have a more financially success gallery for you and your artists.
Meeting the ever-changing expectations of your artists and clients is harder than it used to be in the art gallery business. I understand that drawing foot traffic to the gallery is more challenging, art fairs and rent are hurting the financial health of your business, and art collectors have more options than ever to buy art.
Sales and marketing may not be your strong point in business, but you know they are crucial for long-term success. Gallery Fuel can help you think outside the box and work smarter.
How can Gallery Fuel help your art gallery?
Membership
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Gallery Fuel offers a weekly newsletter that cuts through all the noise from sales and marketing generalists. Join and stay on top of the smartest strategies that make sense for a fine-art gallery business with member-only content and resources.
Affordable monthly subscriptions are available or save money with an annual subscription. Cancel anytime with just a few clicks if you are not getting the Fuel you need to grow your gallery business.
Advisory Services
Need one-to-one help with an area of your gallery business?
If you need to accelerate your core sales and marketing strategy, reimagine your gallery’s goals, design your art buyer’s sales journey, then one-to-one gallery business advisory sessions are best for you.
Choose from ongoing coaching for larger projects or single intensive sessions for more immediate business solutions.
See what Gallery Fuel is all about by exploring my free articles
Six Quick Tips for Closing a Gallery Sale
Selling may not come naturally to you. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.
Smart Tools for Social Media Content Creation
Here are four cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let’s look at top digital marketing trends in that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. In 2019, these trends really can no longer be ignored.
The Art Collector’s Perspective for Buying Art Online
Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy.
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, buying, art collectors. Is your gallery […]
How Great Writing Can Help Find New Art Collectors Online
Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
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Katherine Hébert
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.
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