Here are the books on my summer reading list. I read a lot of business books so that I can stay on top of trends and strategies for my subscribers. I chose these books because I believe they may have some good informational gems that you can apply to run your gallery business. As you will see, only one is actually about the art market and the gallery sector.
Free Content
How to Develop an Art Gallery Internship Program
Many art galleries help to cultivate a new generation of art dealers by providing internships to learn the gallery business. Here we are going to explore some of the fundamental elements of a successful art gallery internship program.
Art Gallery Sales Strategy
How to Sell More Art with Collector Generated Content
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.
Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.
Mastering the Follow-Up for Art Sale Leads
In this article, I’m going to give you a strategy that you can quickly put into practice to sell more of your artist’s work. Today you probably get leads for art sales from multiple places; in the gallery, at art fairs, and online. Perhaps you receive referrals from other collectors, artists or industry professionals.
Every lead is an opportunity that must be pursued. You can do this by adding value and without being pushy.
Gallery Marketing
Strategy to Cultivate Relationships with Mailing List Subscribers
It’s all about relationships in the gallery business. How can you build a better relationship with new email subscribers, just based on an email address? Implement an email nurture sequence.
Let me show you why it is important and how to do it.
Increase Engagement Between Your Gallery and Art Collectors
Finding ways to increase your gallery’s engagement with prospects and art collectors, in even small ways, gives you the opportunity to see how your services align with a variety of collector needs.
Here are ideas for actions you can take right now to encourage engagement to help open a dialogue about the art you show in the gallery.
The Gallery Business
Summer is Coming: How to Make A Slow Art Gallery Season Productive
To make the most of the slow season, you should plan early. Here I want to explore ways you can keep prospective buyers engaged with your gallery. I also want to review some projects you might consider taking on during the slow season that could make a positive impact on the gallery for the remainder of the year and beyond.
Art Gallery Software Buying Guide and Comparison
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. It is definitely worth the financial and time investment to choose a good one for your needs. There are so many on the market, how […]
Social Media Strategy
How to Use Social Media to Reach Art Journalists
Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media? Do you submit story ideas that just get ignored? Social media may be the answer. Here we will explore:
• The best way to establish relationships with journalists on social media.
• When and how to pitch your gallery’s story idea.
• How journalists use social media to find stories.
A Tactical Gallery Approach for Social Media Advertising
According to BuzzSumo, company pages on Facebook have experienced a 20% decline in engagement from organic traffic since January 2017. Here we are going to explore ways to advertise on social media that makes sense for an art gallery business. I will give you a tactical approach for making the most of basic ads to […]
Smart Tech
Optimizing your Art Gallery Website for Mobile
You may have spent a lot of time perfecting your SEO for your gallery website, but now you must also consider the user experience for mobile viewers.
Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve your search rankings. I will also highlight some great tools you can use to analyze your mobile site to identify specific problems that you can address.
Follow Us!