Your passion for art was developed in you at some point. It’s what made you want to work in a gallery. It’s also what helped you develop a vision for the gallery you are in today. How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the […]
Holiday Planning
Free Content
14 Simple Ways to Improve Your Artist Roster Presentation Online
There are many little things you can do to present them and their work in the best light possible, while also enhancing the experience of your site visitors.
Here I have outlined simple ways to make your artist roster, portfolio and biography pages more valuable to a viewer.
Art Gallery Sales Strategy
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process […]
How to Sell More Art with Collector Generated Content
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.
Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.
Gallery Marketing
How to Create a Simple and Smart Art Gallery Marketing Plan
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery’s reputation as a cultural leader of your community. To make the most of your business opportunities, you need a plan. Without one, you are trying to hit target blindfolded. A comprehensive and robust marketing plan is a crucial […]
How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Collectors have more choices than ever for how and where they acquire art. Often their decisions are driven by the buying experience they prefer. Your art gallery’s client buying experience and the sales journey you provide are closely linked. Recently there has been an increased focus on strategically creating a journey for customers, especially in […]
The Gallery Business
Gallery Leadership Skills: The Most Vital Quality to Develop
Great leaders are acutely self-aware of their strengths and weaknesses, communication skills, emotional triggers, motivations, and values. This directly affects their leadership influence.
Here I want to focus on one essential quality for great leadership that requires continued internal work – Self-Awareness.
Cultural Consumption: How to Use it to Increase Gallery Foot Traffic
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed in person. So what happened and how can your gallery change to get people coming through the door again? There are many contributing factors to the decrease in foot traffic. Here I want to discuss […]
Social Media Strategy
Six Steps to Creating an Art Gallery Social Media Strategy
I want to provide your art gallery with the right strategic steps to take toward a successful social media strategy, so your presence online aligns with the interests of your collectors and enhances the overall value your gallery provides them. Here let’s look at six steps to create a winning social media marketing strategy for […]
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, buying, art collectors. Is your gallery […]
Smart Tech
Optimizing your Art Gallery Website for Mobile
You may have spent a lot of time perfecting your SEO for your gallery website, but now you must also consider the user experience for mobile viewers.
Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve your search rankings. I will also highlight some great tools you can use to analyze your mobile site to identify specific problems that you can address.
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