It has become clear that selling art online is going to continue to grow in importance for an art gallery business. Current growth rates of the online art market have shocked many working in the art world. Art galleries are getting on board, but few actually have a specific online sales strategy. Do you? Here […]
Art Gallery Sales Strategy
Here let’s look at how a defined sales plan could generate more sales from your gallery’s exhibitions. A sales plan details the strategies used to actually sell. It’s a plan for starting buying conversations about a collector’s needs and the value the artwork in the exhibition has to their collection and lives. We will explore some strategies for pre-selling a show, generating real leads and sales focused follow-up during and after opening night.
As with all technology, the email newsletter as a marketing tool is evolving in response to subscriber’s needs and preferences of consuming information. Here will we take a look at some of the ways your art gallery’s newsletter can stay current and resonate better with your collectors and prospects.
Is the value you offer potential art collectors clear and relevant to them? Your art gallery’s value proposition is important because it both attracts collectors to your gallery, over your many competitors, and it assures them that buying a work from your gallery will offer the benefits they require.
In this article we will explore what makes a good value proposition and how to put it work for your art gallery business.