Your art gallery’s Google my Business listing plays a big part in your SEO strategy. Is it optimized? In this article, I will tell you what you need to know to optimize your profile and increase gallery foot traffic.
Your passion for art was developed in you at some point. It’s what made you want to work in a gallery. It’s also what helped you develop a vision for the gallery you are in today. How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the […]
Art Gallery Sales Strategy
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan.
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.
Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.
Search engine optimization used to be all about keywords. While they are still an essential part of SEO, keywords are no longer enough to get the job done. Today, search engines have become smarter and look for more than just the right keywords or phrases. SEO can be a science and a full-time job, but […]
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery’s reputation as a cultural leader of your community. To make the most of your business opportunities, you need a plan. Without one, you are trying to hit target blindfolded. A comprehensive and robust marketing plan is a crucial […]
The Gallery Business
In this article we explore how to do a year-end review to provide insights that can help grow your gallery business. The process lets you really live in the big picture of your business.
Great leaders are acutely self-aware of their strengths and weaknesses, communication skills, emotional triggers, motivations, and values. This directly affects their leadership influence.
Here I want to focus on one essential quality for great leadership that requires continued internal work – Self-Awareness.