Art fairs have firmly established a prominent place in many art galleries sales strategy.  Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards.  Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an […]

Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch.  These two critical elements are often lost in event communications to art buyers. 

While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not be one-sided.

There are so many ways that the gallery – advisor relationship can go wrong. Art advisors can be a valuable partner to both collectors and your gallery business. Approach a working with an art advisor as a gallery partner not a competitor.  Learn how to get a partnership off to the best start.

There is a trick to how you should structure your sales letters to keep the recipient’s attention and best appeal to their emotions.   Here we discuss that structure and the two key elements your gallery’s sales message should focus on. I also give a few other tips to hook your art buyer with your letter and keep them moving through the sales cycle.

Changes are needed to refresh the outdated practices of the current gallery business model. We are in an age where there are significantly more sources to purchase artworks and a decline in art connoisseurship.  Here are few observations of where the gallery sector needs to evolve for the future.

Your art gallery’s insurance is not the place to cut corners. Properly insuring your art gallery business can get complicated depending on your needs.  Here let’s look at some considerations you may want to account for when choosing for your gallery’s insurance.