Sales and marketing strategies tailored to running an art gallery business
With 25 years of blended art gallery and corporate sales and marketing experience, I give Gallery Fuel members the business Fuel to:
Sell more art to increase revenue
Propel your artists careers to the next level
Gain more loyal collectorsÂ
You will feel more confident in your business decisions and have a more financially success gallery for you and your artists.
Meeting the ever-changing expectations of your artists and clients is harder than it used to be in the art gallery business. I understand that drawing foot traffic to the gallery is more challenging, art fairs and rent are hurting the financial health of your business, and art collectors have more options than ever to buy art.Â
Sales and marketing may not be your strong point in business, but you know they are crucial for long-term success. Gallery Fuel can help you think outside the box and work smarter.Â
How can Gallery Fuel help your art gallery?
Membership
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Gallery Fuel offers a weekly newsletter that cuts through all the noise from sales and marketing generalists. Join and stay on top of the smartest strategies that make sense for a fine-art gallery business with member-only content and resources.
Affordable monthly subscriptions are available or save money with an annual subscription. Cancel anytime with just a few clicks if you are not getting the Fuel you need to grow your gallery business.
Advisory Services
Need one-to-one help with an area of your gallery business?
If you need to accelerate your core sales and marketing strategy, reimagine your gallery’s goals, design your art buyer’s sales journey, then one-to-one gallery business advisory sessions are best for you.
Choose from ongoing coaching for larger projects or single intensive sessions for more immediate business solutions. Â
See what Gallery Fuel is all about by exploring my free articles
An Art Dealer’s Secret Weapon: The Sales Plan
To increase gallery sales, a solid annual sales plan is a must. An art gallery sales plan will help you and your staff stay focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery.
Learn how to create a plan for your gallery business.
Find New Art Collectors for your Gallery’s Artists with an Active Blog
A blog is an economical marketing tool for finding new art buyers.
Here let’s talk about how blogging is important for your gallery to generate new sales leads for your artist’s work and why having an active blog should be in your art gallery marketing mix.
How Great Writing Can Help Find New Art Collectors Online
Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
How to Minimize Risk During Extended Art Gallery Closures and Disasters
When a disaster occurs effecting your gallery operations, be it a hurricane, flood, wildfires, or virus, you are going to distracted. This article includes some tips for minimizing the risk to your gallery business from AXA XL art insurance expert to help you maintain tight levels of protection.
Strategies for Getting More Done in Your Gallery Business
Improving your time management skills is something that needs constant work. (Yes – I speak from experience)
Let me share four different processes that resonated with me and could help you get more done in your gallery business. Here are a few tips and tricks you can use to improve time management skills, increase productivity, keep your sanity and have fun.
Make time management an art form.
Setting SMART and Achievable Art Gallery Business Goals
Establishing goals for your art gallery business means you must equip yourself with both the proper tools and mindset. Make this your best year yet by setting SMART goals that can actually be realized this year. Running an art gallery business today has many challenges, but you can overcome them this year.
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Katherine Hébert
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.
