Sales and marketing strategies tailored to running an art gallery business
With 25 years of blended art gallery and corporate sales and marketing experience, I give Gallery Fuel members the business Fuel to:
-
Sell more art to increase revenue
-
Propel your artists careers to the next level
-
Gain more loyal collectors
You will feel more confident in your business decisions and have a more financially success gallery for you and your artists.
Meeting the ever-changing expectations of your artists and clients is harder than it used to be in the art gallery business. I understand that drawing foot traffic to the gallery is more challenging, art fairs and rent are hurting the financial health of your business, and art collectors have more options than ever to buy art.
Sales and marketing may not be your strong point in business, but you know they are crucial for long-term success. Gallery Fuel can help you think outside the box and work smarter.
How can Gallery Fuel help your art gallery?
Membership
Get expert advice to grow your gallery delivered to your inbox.
Gallery Fuel offers a weekly newsletter that cuts through all the noise from sales and marketing generalists. Join and stay on top of the smartest strategies that make sense for a fine-art gallery business with member-only content and resources.
Affordable monthly subscriptions are available or save money with an annual subscription. Cancel anytime with just a few clicks if you are not getting the Fuel you need to grow your gallery business.
Advisory Services
Need one-to-one help with an area of your gallery business?
If you need to accelerate your core sales and marketing strategy, reimagine your gallery’s goals, design your art buyer’s sales journey, then one-to-one gallery business advisory sessions are best for you.
Choose from ongoing coaching for larger projects or single intensive sessions for more immediate business solutions.
See what Gallery Fuel is all about by exploring my free articles
What’s Your Art Gallery’s Holiday Social Media Marketing Plan
How does social media fit into your gallery’s holiday marketing plan? This article will help you prepare and provide fresh ideas to keep your fans engaged during the season of “marketing overload”. Here we look at key elements to include in your art gallery’s social media marketing plan .
Art Gallery Marketing Checklist for the Holidays
Here we will look at marketing steps an art gallery can take for a profitable holiday season, such as how to use direct mail, email marketing, website pages and more in your gallery’s strategy. This checklist will help keep you focused and perhaps inspire you to try new things.
2020 Holiday Season: How to create your art gallery holiday sales strategy
In this article, let’s look at some planning tasks and ideas that you can incorporate into your art gallery’s holiday sales strategy.
COVID has put the art industry’s digital marketing into overdrive and that may be a blessing for this year’s holiday gallery sales. Your prospective collectors have spent a lot to time looking at their walls this year. Something beautiful for the holidays may be most perfect gift this year.
Member Area
Click the category below to preview content for the part of your business that needs Fuel.
Members must login to read full articles and download library tools.
Katherine Hébert
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.
