Many things play a role in how people respond to your gallery’s social media marketing, as well as how you should be creating your strategy in 2020. Here I want to help you understand what four trends are occurring that could be relevant to running an art gallery business and what you can do about them.

Your art gallery’s Google my Business listing plays a big part in your SEO strategy. Is it optimized? In this article, I will tell you what you need to know to optimize your profile and increase gallery foot traffic.

Art fairs have firmly established a prominent place in many art galleries sales strategy.  Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards.  Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an […]

Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch.  These two critical elements are often lost in event communications to art buyers. 

While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not be one-sided.

There are so many ways that the gallery – advisor relationship can go wrong. Art advisors can be a valuable partner to both collectors and your gallery business. Approach a working with an art advisor as a gallery partner not a competitor.  Learn how to get a partnership off to the best start.

There is a trick to how you should structure your sales letters to keep the recipient’s attention and best appeal to their emotions.   Here we discuss that structure and the two key elements your gallery’s sales message should focus on. I also give a few other tips to hook your art buyer with your letter and keep them moving through the sales cycle.