Sales and marketing strategies tailored to running an art gallery business
With 25 years of blended art gallery and corporate sales and marketing experience, I give Gallery Fuel members the business Fuel to:
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Sell more art to increase revenue
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Propel your artists careers to the next level
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Gain more loyal collectors
You will feel more confident in your business decisions and have a more financially success gallery for you and your artists.
Meeting the ever-changing expectations of your artists and clients is harder than it used to be in the art gallery business. I understand that drawing foot traffic to the gallery is more challenging, art fairs and rent are hurting the financial health of your business, and art collectors have more options than ever to buy art.
Sales and marketing may not be your strong point in business, but you know they are crucial for long-term success. Gallery Fuel can help you think outside the box and work smarter.
How can Gallery Fuel help your art gallery?
Membership
Get expert advice to grow your gallery delivered to your inbox.
Gallery Fuel offers a weekly newsletter that cuts through all the noise from sales and marketing generalists. Join and stay on top of the smartest strategies that make sense for a fine-art gallery business.
As a member, you will:
- Increase your ability to nurture your artist’s careers and reputation
- Feel confident your sales and marketing decisions are going to have a positive impact on your goals for the business
- Ensure your gallery will be financially stable
- Be better positioned to expand to new markets and take on larger projects
Advisory Services
Is your art gallery business built to grow?
If you need to accelerate your core sales and marketing strategy, reimagine your gallery’s goals, design your art buyer’s sales journey, then one-to-one gallery business advisory sessions are best for you.
Working with a business advisor, that specializes in fine-art galleries, means:
- Individualized insights and strategies tailored to your art gallery’s specific needs.
- Ongoing support and accountability as you execute your gallery’s strategies.
- Increased confidence in your decisions because you no longer have to do it alone.
Choose from ongoing coaching for larger projects or single intensive sessions for more immediate business solutions.
Ready? Schedule a free call to find out what is best for your needs.
See what Gallery Fuel is all about by exploring my free articles
Setting SMART and Achievable Goals in 2020
Establishing goals for your art gallery business means you must equip yourself with both the proper tools and mindset. Make this your best year yet by setting SMART goals that can actually be realized this year. Running an art gallery business today has many challenges, but you can overcome them this year.
Six Quick Tips for Closing a Gallery Sale
Selling may not come naturally to you. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.
Smart Tools for Social Media Content Creation
Here are four cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.
Why Stories Matter to Your Gallery’s Social Media Marketing
If your art gallery is not experimenting with creating Stories on your Instagram and Facebook pages, it’s time to give this feature a place in your social media marketing strategy.
In this article I want to provide your art gallery with recommendations for creating social media Stories and how they can improve engagement with your gallery.
4 Reasons Your Gallery’s Sales Strategy Might Fail
A sales strategy is vital to your gallery business. When crafting a sales strategy there are things that can derail your plan, however being aware of what they are can help you avoid them. There are also several things that an effective gallery sales plan should do.
Your top priority is to increase art sales and gallery revenue. You need a sales strategy that is designed to succeed.
How a Vision Statement Drives Growth for your Art Gallery
How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the gallery business?
Here I want to explore how creating a vision statement, as the Owner or Director of your gallery, can help you set business priorities and improve leadership for employee and artist relationships, branding, sales and marketing strategies, and your future growth.
Member Area
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Katherine Hébert
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.
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