Sales and Marketing Fuel for Managing Your Art Gallery Business
Nurture loyal art collectors
Sell more art
Better support your artists
How can Gallery Fuel help with running an art gallery business?
Membership
Get expert advice to grow your gallery business.
Become a Gallery Fuel member to:
- Increase art sales and gallery revenue
- Enhance the value bring to your artists’ careers
- Attract more qualified and loyal gallery collectors
- Operate your gallery business strategically and efficiently
- Receive support from Gallery Fuel to overcome challenges
Join and get the sales, marketing and business fuel you need for your gallery business growth and success.
Advisory Services
Personalized Support
Let’s work together to make your gallery business profitable and sustainable. What impact would these things have on your job and your business?
- Individualized insights and strategies tailored to your art gallery’s specific needs.
- Ongoing support and accountability.
- Increased confidence in your strategic decisions.
- Having an optimized roadmap to take your gallery business from where it is today to where it needs to be for future success.
Learn more about how I can help you and how to get started.
Explore free articles for managing your art gallery business
Gallery Fuel’s goal is to help cultivate the best business skills for art gallerists to support their clients and artists. Focus is on both traditional and digital marketing, sales strategies and gallery management.
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Marketing Pushes Your Gallery Message.
Marketing is a collection of tools, processes, and strategies working together to promote your gallery, service, and artists` work. Marketing includes all your activities to promote your artists, exhibitions, and services you offer collectors. It`s your newsletters, social media posts, mailings, web updates, and advertisements.
With these activities, you are pushing out information about your gallery`s offerings. People know a marketing tactic when they see it; earning trust is more challenging.
Branding and marketing have different goals, and you need strategies for both if your gallery business is to thrive.
Need personalized help with the challenge of managing your art gallery?
Why not schedule a call to chat? See the link on my profile to learn more about my advisory services.
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Do you struggle to nurture your artists` careers and use art world connections for museum recognition for them? The benefits when you can make it happen enhance both artist visibility and your gallery reputation.
Strategize by understanding curatorial interests, aligning with your artists, and targeting curators whose vision and goals match your gallery`s program to effectively pitch opportunities to curators. Be prepared - Working to build a long-term relationship with museum curators is a continuous process.
Check out the link in bio for more goodies to help Fuel your gallery business.
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While including additional text with the basic information about a piece can enhance the viewer’s enjoyment, you don’t want to overwhelm gallery visitors.
Here are six tips to remember when writing influential art exhibition labels.
1. Write with your buyers in mind. What typically interests them about art or your artists? How is an exhibition theme potentially relevant to them?
2. Use a conversational tone as if you’re speaking to a friend. Galleries can be intimidating enough, and your labels shouldn’t make a viewer feel stupid.
3. Include information that might be surprising, create a new context, or raise questions in the viewer’s mind. Your artwork labels shouldn’t be boring.
4. Focus on a single intriguing aspect of the piece. You’re not trying to give the whole story away. Encouraging a conversation is the best path to a sale.
5. Keep your gallery’s labels short and sweet. They should be quick and easy to read but still provide enough content to meet your goals and reinforce your exhibition’s message. Your message should be able to be consumed in 10-15 seconds.
6. Use a clean font large enough to read a few feet back. Black text on white is easiest on the eyes, and place lines 1.5 – 2 spacing apart.
Check out the FREE article on GalleryFuel.com called Guidelines for Writing More Engaging Art Exhibition Wall Labels to learn more.
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You are often too close to your gallery’s online presence to see areas for improvement. This is why it is a good idea to get the opinions of others who are not looking at your website all day, every day. They may also be able to make valuable recommendations for new tools or partners to help your digital sales and marketing efforts.
Gallery Fuel can help you with this. Get in touch if you would like to discuss.
#galleryfuel #artgallery #artbusiness #artdealing #gallerylife #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement #artmarket #contemporaryartgallery #womenartdealers #artdealerassociation #artindustry #gallerysector #fineartgallery #artconsultants #artbusinessconsulting
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Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
Subscriber to Gallery Fuel’s weekly newsletter and receive regular information and advice relevant to managing an art gallery. Gallery Fuel Members have access to more in-depth articles on things like fine-tuning your SEO, using Instagram to attract art buyers, implementing a sales or marketing strategy, for example. Members also get full access to archives, and a resource library, with tools to download guides, workbooks and other tools specific to different tasks of running a gallery business.
I also provide strategy sessions if you are struggling with a specific hurdle in your business. I work collaboratively with you to create an action plan that gets you to their goal. Sometimes these are quick sessions that only need a few hours. Other times we schedule multiple sessions over several months. I like to tailor to what is required for the situation. No one size fits all.
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