Defining your gallery’s vision and formulating a strategic plan can be challenging, especially in an industry as dynamic as the art world. Learn how to create your gallery’s plan and how to put it into action.

What will your gallery’s overall goals be for the fair?  Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards.

In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the opportunities fair participation provides and increase your gallery’s visibility.

In this article, let’s discuss creating a gallery marketing action plan to mitigate economic challenges. Whether it’s a recession triggered by a financial market crash, war, a global pandemic, or the forces of nature, having a plan is crucial. This plan should be implemented swiftly and encompass proactive adjustments to your business model, enhancing your resilience in times of crisis.

In this article learn how to create a gallery marketing action plan so you can attenuate the potential financial consequences of a recession.

There have been some studies on how different personality types influence how people experience art, style preferences and perceive value of an artwork.  How does psychology impact the aesthetic experience and what can art galleries learn from it to grow their business? Here we explore these questions.

Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences through their exhibitions and social events.

Since both museums and commercial fine-art galleries are striving to attract similar patrons, galleries can look to museums to learn about how to adapt for the future.

Did you know that 40-60 percent of small businesses don’t survive after a disaster? Disaster happens more frequently it seems lately. You need to plan for them. Be proactive evaluating your art gallery’s ability to respond, recover, and reopen after a disaster.  Learn how to create a plan for your gallery’s recovery.

Hiring a virtual assistant can be a game-changer for art gallery owners who need help with marketing and administrative tasks. The benefits include cost-effectiveness, flexibility, expertise, time-saving, increased productivity, and improved communication. Learn more about how to find and hire a VA to help you.

Many art galleries help to cultivate a new generation of art dealers by providing internships to learn the gallery business. Here we are going to explore some of the fundamental elements of a successful art gallery internship program.

Your art gallery’s insurance is not the place to cut corners. Properly insuring your art gallery business can get complicated depending on your needs.  Here let’s look at some considerations you may want to account for when choosing for your gallery’s insurance. 

I often see my gallery clients pulled in too many directions. Here I want to share five ideas that might be applied to the art gallery sector and perhaps your art gallery business as you plan for the future.

Let’s look at a few ideas, and you be the judge if any might make your art gallery business stronger.

I often contribute to Art World News and I wanted to share this article about what art galleries and frame shops are looking for in art gallery business management software today.

It will help you make the best decisions for your gallery’s operations.

Establishing goals for your art gallery business means you must equip yourself with both the proper tools and mindset. Make this your best year yet by setting SMART goals that can actually be realized this year. Running an art gallery business today has many challenges, but you can overcome them this year.

Let’s explore some recent trends you, as a small gallery, may wish to consider as you plan the priorities for your art gallery business development. Including some of these ideas and strategies in your gallery business development priorities can help your future success gain momentum and increase sales.

Here I want to explore how creating a vision statement as the Owner or Director can help you set business priorities and improve employee leadership.  A vision statement also provides direction for artist relationships, branding, sales, and marketing strategies, propelling future growth.

Let your vision be the unifying force that drives purpose and be the foundation for communicating the value you bring to artists and collectors.

Let’s look at some pros and cons of adding a business partner to help with art gallery management and strategy. The decision to add a gallery partner is, of course, very personal. Understanding the complete picture of what you are entering into is vital.

In this article, let’s find ways to cultivate that precious time you need.  Cultivating the skills of building a routine, being mindful of your technology use, and resetting your mind when creatively challenged will help you achieve more for your gallery’s strategic growth.  

In this article, let’s look at things to consider before you hire a gallery staff member and how to ensure that employee becomes a valuable and loyal asset for the gallery’s future success.

The debate about whether or not to publishing prices for artworks in the gallery online and/or on gallery walls has been going on for years now. Art dealers still seem pretty well divided on the issue. However, it seems as though the tide is finally changing in favor of being transparent about prices. This article will look at each point of view, both for and against, and cover the benefits of posting prices. We will also look at some ways your gallery business can test publishing art prices to see if it increases the quality of leads and sales.

There are so many ways that the gallery – advisor relationship can go wrong. Art advisors can be a valuable partner to both collectors and your gallery business. Approach a working with an art advisor as a gallery partner not a competitor.  Learn how to get a partnership off to the best start.

Big changes are happening to the outdated practices of the current gallery business model. Let’s talk about your art gallery’s future, so you can be prepared for success.   Here are a few of my thoughts about where the gallery sector needs to evolve for the future.

There are a lot of techniques out there to help us reach our goals. As someone who has tried a lot of them and failed to keep momentum with most long term, I wanted to share with you the one tool that really works best for me.

There are the things you do in your gallery: the day-to-day tasks, but are you devoting enough time on your gallery business?  Let’s talk about how to find a nice balance in art gallery management responsibilities, so you can get more done with less stress.

In this article, let’s look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable.  A single one could be worth more than all your other marketing efforts combined.

Is business going as you planned at the beginning of the year? To help you stay on track completing all your goals for the gallery, let’s talk about how to conduct a mid-year review for your art gallery business.

Your gallery program defines your business to potential art collectors.

Let’s look at how both seasoned and new gallery owners can make the most of well defined art gallery program.

In this article we explore 5 essentials considerations for your art gallery’s year-end business review to provide insights that can help plan for what’s to come in the new year.

It is time to modernize the gallery buying experience to meet the expectations of art lovers visiting or buying art from your gallery.

Let’s explore a few ways you can increase the traffic in your gallery and online channels by providing exceptional art buying experiences, before, during, and after a sale.

Great leaders are acutely self-aware of their strengths and weaknesses, communication skills, emotional triggers, motivations, and values.  This directly affects their leadership influence.

Here I want to focus on one essential quality for great leadership that requires continued internal work – Self-Awareness.

Let’s look at a few things you could be doing as you embrace the lessons of the past, along with new technology to reinvent your art galley’s sales force, how you create value for art buyers, and structure your marketing strategy.

When a disaster occurs effecting your gallery operations, be it a hurricane, flood, wildfires, or virus, you are going to distracted. This article includes some tips for minimizing the risk to your gallery business from AXA XL art insurance expert to help you maintain tight levels of protection.

Improving your time management skills is something that needs constant work. (Yes – I speak from experience)

Let me share four different processes that resonated with me and could help you get more done in your gallery business. Here are a few tips and tricks you can use to improve time management skills, increase productivity, keep your sanity and have fun.

Make time management an art form.

Use this spreadsheet to record all your gallery’s cash going out and coming in.  All the formulas are set up for you. This budget template will help you break your expenditures out into specific categories so you can identify opportunities to reallocate funds to better align with your business growth priorities if needed. 

This article explores the challenges faced by art galleries due to declining foot traffic and the changing ways people consume culture. Galleries may need to adapt their strategies to align with current trends and preferences. By embracing these changes, galleries can attract more visitors, enhance their cultural experiences, and stay competitive in the evolving art landscape.

To make the most of the slow season, you should plan early.  Here I want to explore ways you can keep prospective buyers engaged with your gallery.  I also want to review some projects you might consider taking on during the slow season that could make a positive impact on the gallery for the remainder of the year and beyond.

Running a fine art gallery business is not for the faint of heart. It’s enough to make you a little crazy at times. It’s ok. I get a little crazy too. Let’s look at four things you can do right now to make running your business a bit easier, more efficient and productive.

As the owner of your art gallery, you care more about its success than anyone else. It’s your vision, your dream, and your responsibility to make it grow and thrive. That is a big job, particularly in today’s art world, particularly for small to mid-market galleries. If you spend too much time on the day-to-day operations and too little time on the strategic, creative thinking demanded for the future of your business – then keep reading.

Here we will look at ways to reconnect with your vision and create the motivation to propel your gallery business to the next level. Pretty exciting stuff.

A memorable buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers and artists selling directly.

In this article, I will give you ideas to improve the buying experience for your art gallery’s clients

As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand positioning can be most helpful is in the intangible elements, like service, reputation, public perception, and emotion. These are the elements often neglected by art galleries when developing and reinforcing their brand position.

Learn how to evaluate your art gallery’s brand positioning and how to develop it into a distinctive brand allowing your gallery to differentiate itself from competitors.