As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand positioning can be most helpful is in the intangible elements, like service, reputation, public perception, and emotion. These are the elements often neglected by art galleries when developing and reinforcing their brand position.

Learn how to evaluate your art gallery's brand positioning and how to develop it into a distinctive brand allowing your gallery to differentiate itself from competitors.