Selling fine art takes skill that can be different from selling other products. Art is personal and emotional. A good gallery sales associate needs to be able to tap into these attributes to make the sale.
There are two types of sales skills required for success in the art industry; hard skills and soft skills. What's the difference? Hard skills are things like being able to find new art collectors, qualifying them for a particular artist's work and presenting the benefits or value of a owning a piece. Soft skills are things like good communications, empathy and relationship building. These are much harder to train, but with practice they can be developed. Soft sales skills are an asset for selling fine art and yet they are often undervalued when hiring new gallery sales employees.
In this article, we will discuss how soft selling helps increase art sales and how your gallery sales consultants should be using them.
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