QR codes are an art gallery marketing tool that should be in your toolkit. They can help create engagement by integrating the online/offline experience your clients and prospects have with your gallery. Learn how to use them to attract new art buyers.

The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?

In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.

Adopting technology in your art gallery business can open up new avenues of doing business.

In this article, let’s explore how your art gallery can use technology effectively to grow your business and add a new level to how you support your artist’s careers. While not inclusive, I aim to help you prioritize your tech efforts.

Here are 9 cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.

You may have spent a lot of time perfecting your SEO for your gallery website, but now you must also consider the user experience for mobile viewers.

Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve your search rankings.  I will also highlight some great tools you can use to analyze your mobile site to identify specific problems that you can address.

It has long been proven that a marketing message is more effective with repetition on multiple channels.  That is exactly […]

There are a lot of techniques out there to help us reach our goals. As someone who has tried a lot of them and failed to keep momentum with most long term, I wanted to share with you the one tool that really works best for me.

If your art gallery’s website is not secure, you could soon be losing traffic and business.   All the hard work you have done to improve your website’s SEO could be in jeopardy.

Cyber attacks will continue to grow and keeping your gallery’s information secure will require continued diligence. In this article let’s look at some of the recent findings from cyber security experts and what it means for your art gallery business.

Some cyber attacks might be a time consuming annoyance and others could put your gallery out of business.