The gallery industry is behind many other industries with their adoption of technology to help grow their business. Here you find How-to articles about using social media and other technology trends that may become an important part of your art gallery’s business model.
When the Gallery Presentation Room Goes Virtual – Best Practices
The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?
In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.
Technology for Running an Art Gallery of the Future
Adopting technology in your art gallery business can open up new avenues of doing business.
In this article, let’s explore how your art gallery can use technology effectively to grow your business and add a new level to how you support your artist’s careers. While not inclusive, I aim to help you prioritize your tech efforts.
Smart Tools for Social Media Content Creation
Here are four cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.
Optimizing your Art Gallery Website for Mobile
You may have spent a lot of time perfecting your SEO for your gallery website, but now you must also consider the user experience for mobile viewers.
Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve your search rankings. I will also highlight some great tools you can use to analyze your mobile site to identify specific problems that you can address.
How can using a Facebook pixel help your art gallery marketing?
It has long been proven that a marketing message is more effective with repetition on multiple channels. That is exactly what the Facebook pixel can do for your gallery business. I have mentioned using the Facebook pixel many times in the past. Here I want to get more specific about how and why using this […]
My Favorite Goal Tracking Tool
There are a lot of techniques out there to help us reach our goals. As someone who has tried a lot of them and failed to keep momentum with most long term, I wanted to share with you the one tool that really works best for me.
How a Secure Website Can Help Your Gallery Business
If your art gallery’s website is not secure, you could soon be losing traffic and business. All the hard work you have done to improve your website’s SEO could be in jeopardy.
Cyber Attacks: Is Your Gallery Business Ready for Battle?
Cyber attacks will continue to grow and keeping your gallery’s information secure will require continued diligence. In this article let’s look at some of the recent findings from cyber security experts and what it means for your art gallery business.
Some cyber attacks might be a time consuming annoyance and others could put your gallery out of business.