Social Media Strategies for Art Galleries

There are a handful of new features that launched in the last year that I think have a great potential for marketing an art gallery and selling art on social media. Check out what’s new on Facebook, Instagram, and LinkedIn for running your gallery business.

Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.

Many things play a role in how people respond to your gallery’s social media marketing, as well as how you should be creating your strategy in 2020. Here I want to help you understand what four trends are occurring that could be relevant to running an art gallery business and what you can do about them.

Here are 9 cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.

Your gallery’s top objectives for being on social media are likely to find new art buyers, increase exposure for your artist’s work, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators.

Learn about the most current trends that are essential for an art gallery business social media strategy.

If your art gallery is not experimenting with creating Stories on your Instagram and Facebook pages, it’s time to give this feature a place in your social media marketing strategy.  

In this article I want to provide your art gallery with recommendations for creating social media Stories and how they can improve engagement with your gallery.

Updated September 2019 The controversies we saw in 2019 with social media regarding privacy, fake news, and censorship have resulted […]

Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural […]

Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media?  Do you submit story ideas that just get ignored?  Social media may be the answer. Here we will explore:
• The best way to establish relationships with journalists on social media.
• When and how to pitch your gallery’s story idea.
• How journalists use social media to find stories.

According to BuzzSumo, company pages on Facebook have experienced a 20% decline in engagement from organic traffic since January 2017.  […]

Do you use Pixel codes or look-a-like audiences? Are you targeting the right kind of people on social media?

Let’s explore some of the recent changes Facebook Ads has implemented. We will also talk about strategy and keeping budgets low.

Are you confident you are using Instagram in the best way to impress potential art collectors? Or are you just posting lots of pictures?

Here we will explore cool tools and different ways to make your Instagram page fun, interesting and inspirational. It’s all well and good creating a profile and posting some pictures of art.

Standing out on social media can be challenging when trying to sell a luxury item such as art. Here we will look at some ways your gallery can design a social media strategy that speaks to your prospect’s needs, encourages engagement and increases loyalty and sales leads. Success requires an investment in time, effort and creativity.

When an art gallery collaborates with its artists on marketing efforts, great things can happen. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. By now you know what a powerful and effective tool social media can be. Art dealers use it in many ways, but primarily to increase awareness of the gallery, artists, and events. Gallery staff is often inundated with show preparations or day-to-day duties, and sometimes marketing on social media doesn’t live up to its full potential. Collaboration can maximize the potential of your social media marketing.

Learn how to plan a collaborative effort with artists and different ways you could do so.

Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly. Here we will talk about some basic best practices for an art gallery to make the most of using hashtags.