Gallery Fuel helps fine art galleries be more competitive in today’s art market
Social Media Trends in 2020 an Art Gallery Business Should Watch
Many things play a role in how people respond to your gallery’s social media marketing, as well as how you should be creating your strategy in 2020. Here I want to help you understand what four trends are occurring that could be relevant to running an art gallery business and what you can do about them.
Here are four cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.
Social Media Trends Art Galleries Need to Understand
Your gallery’s top objectives for being on social media are likely to find new art buyers, increase exposure for your artist’s work, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators.
Learn about the most current trends that are essential for an art gallery business social media strategy.
Updated September 2019 The controversies we saw in 2019 with social media regarding privacy, fake news, and censorship have resulted in stagnant growth in user adoption. Your art gallery’s social media marketing is a big part of how you find new art buyers and stay in touch with your collectors and artists. Now might be […]
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, buying, art collectors. Is your gallery […]
Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media? Do you submit story ideas that just get ignored? Social media may be the answer. Here we will explore:
• The best way to establish relationships with journalists on social media.
• When and how to pitch your gallery’s story idea.
• How journalists use social media to find stories.
A Tactical Gallery Approach for Social Media Advertising
According to BuzzSumo, company pages on Facebook have experienced a 20% decline in engagement from organic traffic since January 2017. Here we are going to explore ways to advertise on social media that makes sense for an art gallery business. I will give you a tactical approach for making the most of basic ads to […]
Designing an Art Gallery Social Media Strategy for Affluents
Standing out on social media can be challenging when trying to sell a luxury item such as art. Here we will look at some ways your gallery can design a social media strategy that speaks to your prospect’s needs, encourages engagement and increases loyalty and sales leads. Success requires an investment in time, effort and creativity.
How to Run an Artist / Gallery Social Media Collaboration Campaign
When an art gallery collaborates with its artists on marketing efforts, great things can happen. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. By now you know what a powerful and effective tool social media can be. Art dealers use it in many ways, but primarily to increase awareness of the gallery, artists, and events. Gallery staff is often inundated with show preparations or day-to-day duties, and sometimes marketing on social media doesn’t live up to its full potential. Collaboration can maximize the potential of your social media marketing.
Learn how to plan a collaborative effort with artists and different ways you could do so.
Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly. Here we will talk about some basic best practices for an art gallery to make the most of using hashtags.
Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.