Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
People do not read online in the same way the read print. They skim quickly for information and move on to something else if their attention has not been captured. Art gallery websites, more often than not, are written poorly for optimal readability on the web. Galleries are notorious for not offering enough copy on their website or too much of the wrong copy. Here we will learn how to fix this common problem.
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