Marketing plays an enormous role in attracting new, qualified art buyers. Increasing awareness of your artists' work is done through many different channels. Most of these channels require a part of your gallery's marketing budget to maximize your reach to your ideal target audience. You must look at marketing as an essential investment, but you also want to invest … [Read more...] about Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing Your Art Gallery with Facebook Ads
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business, and Facebook has made many significant changes to make running ads on its platform a valuable marketing strategy for luxury products, such as art. In this article, let's explore advertising options that might make you think differently … [Read more...] about Marketing Your Art Gallery with Facebook Ads
What Digital Marketing Foundations Your Gallery Needs First
This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about What Digital Marketing Foundations Your Gallery Needs First
Checklist: Art Gallery Online Sales Strategy
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing and the key messages you want to communicate to viewers. Using a tool like this will help ensure your videos align with your art gallery’s brand and mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and money into it. Your … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
