This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about What Digital Marketing Foundations Your Gallery Needs First
Checklist: Art Gallery Online Sales Strategy
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing and the key messages you want to communicate to viewers. Using a tool like this will help ensure your videos align with your art gallery’s brand and mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and money into it. Your … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Writing gallery sales letters or emails is a common task, whether you're responding to price requests, introducing clients to new artwork, or proposing installations in commercial spaces. These letters are crucial for making sales, and there's a trick to structuring your message effectively to capture the recipient's attention and appeal to their emotions. In this article, … [Read more...] about From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Creating a Hiring and Onboarding Process for your Gallery Business
So, you're thinking of adding staff to the gallery. I hope that means business is growing! You need a hiring and onboarding process to help make finding the right person easier. In this article, let's look at things to consider before you hire a gallery staff member and how to ensure that employee becomes a valuable and loyal asset for the gallery's future success. When … [Read more...] about Creating a Hiring and Onboarding Process for your Gallery Business
