Social media is likely a significant part of your art gallery's marketing plan. As new platforms come and go and algorithms constantly change, it can sometimes be challenging to know what to focus on beyond creating beautiful and entertaining content to post. Many things affect how people respond to your gallery's social media marketing. These also drive how you should … [Read more...] about Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Three Technologies that Make Running your Art Gallery Easier
Protect your Gallery Business with a Secure Website
If your art gallery’s website is insecure, you could soon lose traffic and business. While creating and maintaining a website is easier than ever, the fact is that security maintenance is even more critical and increasingly complicated. In this article, let’s go over some preventive steps you can easily take to ensure you have a secure gallery website. Today the threat … [Read more...] about Protect your Gallery Business with a Secure Website
Perfecting your Art Gallery’s Email Marketing Strategy
How do you feel about your art gallery's email marketing strategy? It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy
Art Gallery Business Model: Embracing Change for Future Success
The current art gallery business model has many shortcomings that conflict with how today's art buyers expect to do business. Let's talk about your art gallery's future, so you can be prepared. A few pioneering galleries are stepping outside the white cube to experiment with new ways to present their artists and increase awareness about their gallery programs. These … [Read more...] about Art Gallery Business Model: Embracing Change for Future Success
