Sales and Marketing Fuel for Managing Your Art Gallery Business
Nurture loyal art collectors
Sell more art
Better support your artists
Featured Gallery Management Tool
A thorough year-end review is key to your art gallery’s success. The year-end review workbook aids in gauging progress toward business goals and setting goals for the coming year. Use it every year!
Using this workbook can boost your gallery’s growth. It also invigorates your capacity to serve clients and artists more effectively.
How can Gallery Fuel help with running an art gallery business?
Membership
Get expert advice to grow your gallery business.
Become a Gallery Fuel member to:
- Increase art sales and gallery revenue
- Enhance your value to your artists’ careers
- Attract more qualified and loyal gallery collectors
- Operate your gallery business strategically and efficiently
- Receive support from Gallery Fuel to overcome challenge
Join and get the sales, marketing and business fuel you need for your gallery business growth and success.
Advisory Services
Personalized Support
Let’s work together to make your gallery business profitable and sustainable. What impact would these things have on your job and your business?
- Individualized insights and strategies tailored to your art gallery’s specific needs.
- Ongoing support and accountability.
- Increased confidence in your strategic decisions.
- Having an optimized roadmap to take your gallery business from where it is today to where it needs to be for future success.
Learn more about how I can help you and how to get started.
Explore free articles for managing your art gallery business
Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
Today’s art collectors will be more likely to support the gallery and your artists if you are actively generous. It just feels good. Learn how to apply generosity to your art gallery’s brand strategy and connect it to your business values. The results increase awareness of your gallery and help motivate sales.
Planning Your Gallery’s Holiday Email Marketing Strategy
Do you have your marketing message planned for the upcoming season?
In this article, let’s look at six elements to consider as you craft your art gallery’s email marketing campaigns to maximize both holiday sales and warm wishes.
Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions
This checklist provides simple ways to increase the value of your gallery’s artist roster, portfolio, and biography pages for potential collectors who are browsing your website.
While there are gallery-specific software programs available that can help you meet many of these requirements, there are crucial elements that you need to personally ensure are present on your website.
Gallery Fuel’s goal is to help cultivate the best business skills for art gallerists to support their clients and artists. Focus is on both traditional and digital marketing, sales strategies and gallery management.
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There are many marketing objectives you could strive for in 2024. What are your top three priorities?
Comment below. This will help me support your marketing efforts better next year.
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Having a clear vision for your gallery`s future is crucial. It provides direction and purpose for your goals.
Create an annual strategic plan to serve as a roadmap, manage time, foster teamwork, and instill pride in your work for artists and clients.
Check out the link in the bio for more goodies to help Fuel your gallery business.
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#gallerymarketing
We all get junk mail, but people of all ages still get excited to receive mail that interests them (and is not a bill). Physical mail can often have a better response rate than digital marketing, because it can be seen as something new and different in our digital world. There are several advantages to adding some direct mail into your marketing mix.
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A resource like Gallery Fuel could help you take your art gallery business to the next level.
Click the link in bio to learn how to join Gallery Fuel.
Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
Subscriber to Gallery Fuel’s weekly newsletter and receive regular information and advice relevant to managing an art gallery. Gallery Fuel Members have access to more in-depth articles on things like fine-tuning your SEO, using Instagram to attract art buyers, implementing a sales or marketing strategy, for example. Members also get full access to archives, and a resource library, with tools to download guides, workbooks and other tools specific to different tasks of running a gallery business.
I also provide strategy sessions if you are struggling with a specific hurdle in your business. I work collaboratively with you to create an action plan that gets you to their goal. Sometimes these are quick sessions that only need a few hours. Other times we schedule multiple sessions over several months. I like to tailor to what is required for the situation. No one size fits all.
