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Fueling Art Gallery Success, One Strategy at a Time.

 

 

Fueling Art Gallery Success, One Strategy at a Time.

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Social Media Strategies for Art Galleries

Your art gallery’s social media strategy is crucial for attracting new art buyers and staying connected with collectors and artists. Without proper planning, your social media efforts can lead to wasted time, money, and frustration. Below, you will find information, inspiration, and techniques your gallery can use to get great results from your social media marketing.
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Social media features for art gallery marketing

Social Media Updates Every Art Gallery Needs to Know

Learn about some recent social media features for your gallery to have better social media marketing results. Learn what’s new with Threads, Instagram Broadcast Channels, LinkedIn Newsletters, and more to boost visibility, engage collectors, and drive sales.

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art gallery guide to instagram Captions That Convert

Caption Like a Curator: Instagram Tips That Convert

Instagram captions are crucial for your art gallery’s brand strategy, linking visual content and audience engagement. They tell your story, showcase personality, and connect with art lovers. Align captions with marketing goals like visibility, engagement, and action to build a cohesive brand presence.

In this article, I hope to help you craft captions that not only complement your visuals but also amplify your gallery’s voice and impact.

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creating an art gallery social media strategy

Transform Your Art Gallery’s Social Media Strategy

I want to provide your art gallery with strategic steps to take toward a successful social media strategy that aligns with your collectors’ interests and enhances the overall value your gallery provides them online.

In this article, let’s explore a step-by-step guide to creating a relevant, relationship-driven social media sales and marketing strategy for your art gallery.

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designing art gallery social media campaigns

How Art Galleries Can Use Social Media to Influence and Inspire Art Sales

This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s needs, encourage engagement, and increase loyalty and gallery revenue. By planning and organizing structured social media campaigns (paid or not), you can better tell a story about the artists you represent.

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Social Shopping Psychology and Your Art Gallery's Online Sales

Social Shopping Psychology and Your Art Gallery’s Online Sales

One frustration I often hear from my clients when it comes to social media is that they don’t get many sales leads from their posts. Likes and comments are great, but you put a lot of time and effort into social media, hoping it will lead to inquiries and boost online sales. By grasping the […]

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Leveraging Instagram for Art Gallery Success

Is Your Art Gallery’s Instagram Strategy Getting Results?

This article offers tips for achieving desired results from your Instagram marketing strategy. Since Instagram is visual, it’s ideal for the art world. The algorithm ranks content by user interest, post popularity, poster details, and interaction history. Use this to your advantage by employing a social media calendar and maintaining a cohesive visual brand.

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LinkedIn Strategies for Art Galleries to Attract Collectors

LinkedIn Strategies for Art Galleries to Attract Collectors

Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery’s name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new […]

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art gallery marketing with hashtags

Make Your Gallery #Hashtags an #ArtForm

Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly.

Here we will talk about some basic best practices for an art gallery to make the most of using hashtags.

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art gallery use of influencer marketing

Clear, Informative, and Entertaining: Key Elements of Art Gallery Digital Marketing

Here we will look at some of the more impactful elements in digital marketing today and what your gallery might consider prioritizing in your marketing efforts. 

We will discuss influencer marketing, content curation, social media, and website user experiences so you can create a powerful strategy to accomplish your gallery’s marketing goals.

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storytelling in social media marketing for art galleries

Storytelling on Social Media to Find New Art Collectors

A well-crafted story can create an emotional connection with potential clients and artists, convey empathy, create memorable experiences, and inspire loyalty. The article highlights three key elements for a great brand story: narrative, authenticity, and emotional connections. I also suggest how to plan your story in chapters and using Gustav Freytag’s five plot components for constructing a story.

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Art gallery content marketing planning workbook

Workbook: Content Marketing Annual Planner

Your art gallery content marketing is essential for increasing awareness about your artists. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each year. 

The planner is a fillable PDF, so you can print it to handwrite your content plan or type directly into the document. 

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marketing an art gallery on Instagram

Optimize your Art Gallery’s Instagram Marketing

Your art gallery’s Instagram profile is like a visual sales tool. Learn how to strengthen your art gallery’s Instagram marketing capabilities from defining your strategy, optimizing your profile and growing a following.

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Artist gallery collaboration

Gallery/Artist Social Media Collaboration: Strategies for Success

Collaborating with your artists on social media can elevate both your gallery’s brand and the artist’s work. It can provide your gallery with a consistent flow of fresh messages and alleviate the pressure of constantly creating content on your own.

Learn how to leverage the collaboration between art galleries and artists on social media to create a more engaging and impactful marketing campaign.

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art gallery social media advertising

A Gallery Approach for Social Media Advertising

We have all heard about the pay-to-play push from social media networks for business pages.   Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery’s marketing strategy, you must add […]

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art gallery social media success

Three Areas to Prioritize in your Art Gallery’s Social Media Strategy

Many of the trends I see happening in social media marketing will have a greater impact on other industries outside the art world.

In this article, I want to focus on three things that seem constant for success on social media. These areas should be a priority for implementing your gallery’s digital marketing.

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Building a solid presence on social media takes time and consistent effort.  In this article, let's explore advertising options that might make you think differently about what Facebook ads can do for your gallery business. Incorporate these tips to run high-quality Facebook campaigns.

Marketing Your Art Gallery with Facebook Ads

Building a solid presence on social media takes time and consistent effort. In this article, let’s explore advertising options that might make you think differently about what Facebook ads can do for your gallery business. Incorporate these tips to run high-quality Facebook campaigns.

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Holiday Marketing on Social Media for Art Galleries

Social Media Strategies for Art Galleries During the Holidays

How does social media fit into your gallery’s holiday marketing plan?  In this article, let’s explore how to create a holiday social media marketing plan for this critical shopping season.

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marketing an art gallery on social media

Social Media Trends Essential for an Art Gallery Marketing Strategy

Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its strategy. Embracing social media trends could help you attract new art collectors and serve your artists and clients better through this marketing channel.

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art gallery content marketing

The Content Calendar and your Art Gallery’s Marketing Plan

One of the essential elements of an art gallery marketing plan is the content calendar.  Here let’s talk about why it is so vital and how to create a content marketing calendar for your art gallery.

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art gallery business trends

Digital Marketing and Sales Trends that Matter to an Art Gallery Business

Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.

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art gallery social media tools

Nine Smart Tools for Social Media Content Creation

Here are 9 cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.

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Social media stories for art gallery marketing

Why Stories Matter to Your Gallery’s Social Media Marketing

In this article I want to provide your art gallery with recommendations for creating social media Stories and how they can improve engagement with your gallery.

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