When an art gallery collaborates with its artists on marketing efforts, great things can happen. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. By now you know what a powerful and effective tool social media can be. Art dealers use it in many ways, but primarily to increase awareness of the gallery, artists, and events. Gallery staff is often inundated with show preparations or day-to-day duties, and sometimes marketing on social media doesn’t live up to its full potential. Collaboration can maximize the potential of your social media marketing.
Learn how to plan a collaborative effort with artists and different ways you could do so.
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