The art gallery's digital marketing landscape is changing rapidly, as are the expectations from your potential buyers for the kind of digital content they like to consume. It often feels like it's almost impossible to keep on top of what makes sense for a gallery business marketing strategy in the environment in which you are working. You simply can not do it all – at least … [Read more...] about Which Digital Marketing Elements Truly Move the Needle for Your Art Gallery
Social Media Marketing
Storytelling on Social Media to Find New Art Collectors
One of the most compelling social media strategies for an art gallery business is storytelling. It's almost an art form on its own. When mastered consistently across all your sales and marketing channels, it will impact your gallery's entire public relations strategy, from your exhibition messaging to your social media presence. As a social media marketing strategy, … [Read more...] about Storytelling on Social Media to Find New Art Collectors
Content Marketing Annual Planner Workbook
Your art gallery content marketing is essential for increasing awareness about your artists. You likely have several marketing channels to get your messages out into the world – email newsletter, multiple social media, website updates, blog, etc. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each … [Read more...] about Content Marketing Annual Planner Workbook
The Right Way to Use Instagram to Support Your Sales Objectives
Instagram has become the art world darling for social media marketing due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform and continue doing creative and compelling things to attract their audience. In this article, let’s explore how to strengthen your art … [Read more...] about The Right Way to Use Instagram to Support Your Sales Objectives
Gallery/Artist Social Media Collaboration: Strategies for Success
When an art gallery and its artists join forces in marketing, the results can be truly transformative. In this article, we examine the strategies that can be implemented to create a successful collaborative campaign that increases engagement with gallery followers and strengthens relationships with your artists. From sharing behind-the-scenes stories to setting clear … [Read more...] about Gallery/Artist Social Media Collaboration: Strategies for Success
