We have all heard about the pay-to-play push from social media networks for business pages. Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising. You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising
Social Media Marketing
Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Social media is likely a significant part of your art gallery's marketing plan. As new platforms come and go and algorithms constantly change, it can sometimes be challenging to know what to focus on beyond creating beautiful and entertaining content to post. Many things affect how people respond to your gallery's social media marketing. These also drive how you should … [Read more...] about Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Social Media Features Your Art Gallery Should Try
Marketing Your Art Gallery with Facebook Ads
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business, and Facebook has made many significant changes to make running ads on their platform a valuable marketing strategy for luxury products, such as art. In this article, let's explore advertising options that might make you think differently … [Read more...] about Marketing Your Art Gallery with Facebook Ads
Social Media Strategies for Art Galleries During the Holidays
Does your art gallery count on a revenue boost from holiday sales? In that case, you should be implementing your seasonal marketing strategy to catch the eyes of collectors, both new and old, by late September or early October. In this article, let's explore how to create an art gallery holiday social media strategy for this critical shopping season. With a possible … [Read more...] about Social Media Strategies for Art Galleries During the Holidays