Instagram Guides is a fantastic feature that I think has a lot of potential for increasing awareness about your art gallery, exhibitions, and artists. The social media platform is already becoming a first point of contact with your gallery for many of your target art buyers. Guides really make marketing your art gallery on Instagram an even more powerful tool. This … [Read more...] about Marketing your Art Gallery on Instagram with the Guides Feature
Social Media Marketing
Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Sales and marketing trends change fast as technology is developed and client demands become...., well, more demanding. Let's look at some top trends in art gallery digital marketing, social media and sales that matter most to a gallery business. Should you incorporate these trends into your gallery's strategy or not, it's helpful to know about them so you can make the … [Read more...] about Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Nine Smart Tools for Social Media Content Creation
One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Nine Smart Tools for Social Media Content Creation
Why Stories Matter to Your Gallery’s Social Media Marketing
Stories in social media is a popular feature and one that has skyrocketed in usage with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is motivating other … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing