We have all heard about the pay-to-play push from social media networks for business pages.   Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising.   You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising

Marketing your art gallery with Facebook ads used to be not worth the time or money.  Advertising on social media has become big business, and Facebook has made many significant changes to make running ads on its platform a valuable marketing strategy for luxury products, such as art. In this article, let's explore advertising options that might make you think differently … [Read more...] about Marketing Your Art Gallery with Facebook Ads

Your art gallery's social media marketing goals are likely to find new art buyers, increase exposure for your artist's work, promote gallery events, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators.  Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its … [Read more...] about Social Media Trends Essential for an Art Gallery Marketing Strategy