This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about What Digital Marketing Foundations Your Gallery Needs First
Gallery Marketing
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing and the key messages you want to communicate to viewers. Using a tool like this will help ensure your videos align with your art gallery’s brand and mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and money into it. Your … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
How to Craft Stories to Attract New Art Buyers
Run this Email Campaign to Find New Gallery Art Buyers
Your art gallery's first impression arriving in the inbox First impressions count. Send three or four re-engagement emails over the course of a few months with different subject lines and call-to-action messages to give your strategy the best chance. A single email will not be enough. Your email service provider should have the ability to remove those who engage during the … [Read more...] about Run this Email Campaign to Find New Gallery Art Buyers
Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
