Instagram has become the art world darling for social media marketing due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform and continue doing creative and compelling things to attract their audience. In this article, let’s explore how to strengthen your art … [Read more...] about The Right Way to Use Instagram to Support Your Sales Objectives
Gallery Marketing
Is Your Google Business Profile Helping or Hurting Gallery Foot Traffic
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about Is Your Google Business Profile Helping or Hurting Gallery Foot Traffic
Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Social media is likely a significant part of your art gallery's marketing plan. As new platforms come and go and algorithms constantly change, it can sometimes be challenging to know what to focus on beyond creating beautiful and entertaining content to post. Many things affect how people respond to your gallery's social media marketing. These also drive how you should … [Read more...] about Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Perfecting your Art Gallery’s Email Marketing Strategy
How do you feel about your art gallery's email marketing strategy? It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy
Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing plays an enormous role in attracting new, qualified art buyers. Increasing awareness of your artists' work is done through many different channels. Most of these channels require a part of your gallery's marketing budget to maximize your reach to your ideal target audience. You must look at marketing as an essential investment, but you also want to invest … [Read more...] about Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
