Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
Gallery Marketing
How to Market your Gallery Event with Purpose and Value
Here let’s talk about marketing your art gallery events and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages … [Read more...] about How to Market your Gallery Event with Purpose and Value
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore
Case Study: How Small Market Galleries Collaborated To Attract New and Young Collectors
Common Missed Opportunities of Art Gallery Websites
I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites