QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about When and How to Use QR Codes to Connect Online and In-Gallery Engagement
Gallery Marketing
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
Art Gallery Website Audit for Optimal SEO Checklist
Checklist and Worksheet: Gallery Email Nurture Sequence
Common Missed Opportunities of Art Gallery Websites
I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites
