… [Read more...] about The Content Calendar and your Art Gallery’s Marketing Plan
Gallery Marketing
Perfecting your Art Gallery’s Email Marketing Strategy
How do you feel about your art gallery's email marketing strategy? It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy
Clear, Informative, and Entertaining: Key Elements of Art Gallery Digital Marketing
The art gallery's digital marketing landscape is changing rapidly, as are the expectations from your potential buyers for the kind of digital content they like to consume. It often feels like it's almost impossible to keep on top of what makes sense for a gallery business marketing strategy in the environment in which you are working. You simply can not do it all – at least … [Read more...] about Clear, Informative, and Entertaining: Key Elements of Art Gallery Digital Marketing
Key Marketing Skills Your Art Gallery Business Should Develop
Building gallery marketing skills and staff development can be challenging especially when it seems technology is changing the game faster than the speed of light. The modern marketer must have multiple skills and flexibility to create a variety of marketing initiatives that work in today's art market. This article highlights a few key skills that could have the greatest … [Read more...] about Key Marketing Skills Your Art Gallery Business Should Develop
How to Design an Art Gallery Referral Program
Many art galleries struggle to find new collectors for their artists' work continuously. One marketing tactic that you may not be utilizing to its fullest is an art gallery referral program. In this article, let's look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable. A single one could be worth more … [Read more...] about How to Design an Art Gallery Referral Program