Has Your Art Gallery’s Brand Got Lost in the Marketing?

Knowing the difference between branding and marketing will make your art gallery more successful. One has to look hard to find an art gallery that is communicating their brand position really well. This is especially true for small and mid-sized galleries that do not have a strong marketing champion on staff.

Here let’s define the difference between marketing and branding and determine if your gallery’s brand has become lost in your marketing efforts.