Galleries and other small businesses are still trying to keep up with the latest and ever changing new technologies to help reach target customers. And many of these technologies are great tools, but your clients are just as overwhelmed by the amount of digital information they see daily as you are. Marketing through the mail may capture their attention. Direct mail has been dropped from many galleries marketing plans, opting instead for email as a means of saving printing and postage costs. However, eliminating direct mail as a marketing tool may be costing you valuable collectors that are more likely to respond to real mail over email. Direct mail is still very relevant in the marketing mix for your art gallery business and it may be worth resuscitating as part of your marketing plan.
Learn how this marketing masterpiece might help your gallery find more collectors for your artists.
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