Art Gallery Management Resource Library
Find resources for managing an art gallery with tools and guides to help you run a profitable art gallery business. Check back regularly as new tools and guides are being added.
All downloads are PDF files.
Building Your Art Gallery’s Digital Marketing Foundation
This resource offers guidance on how to build a strong digital marketing foundation. Whether you are confused about which strategies you should prioritize or if your gallery is a step behind, this checklist will help guide you through the most important digital marketing activities that will have the biggest impact for an art gallery business.
Use this checklist to help you ensure your gallery’s marketing plan is comprehensive and functioning for maximum return.
Checklist: Art Gallery Online Sales Strategy
- Strategy preparation
- Setting sales goals
- Developing online sales channels
- Online art marketplaces
- Social media
- And more
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
with your art gallery’s brand and company mission.
Checklist and Worksheet: Gallery Email Nurture Sequence
PowerPoint template Template: Gallery Event Report
Gallery Exhibition Planning Workbook and Timeline
This guide provides tools to help plan art exhibitions more effectively. The Exhibition Planner Worksheet helps define goals, summarize themes, and outline talking points for sales and marketing messages. There are two timelines included – one for in-person shows and one for online-only exhibitions – to help stay organized and focused on selling the show. Lastly, the Run of Show Worksheet helps plan event details such as catering, staff, and activities.
Guide: Establish Gallery Value in the Minds of Art Collectors
Workbook: Content Marketing Annual Planner
Your art gallery content marketing is essential for increasing awareness about your artists. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each year.
Checklist: Art Gallery Website Audit for Optimal SEO
Workbook: Art Gallery Year-End Review
Checklist: Art Gallery Business Growth
Use this checklist to focus on important aspects like value proposition, gallery program, artist roster, and revenue planning for your gallery’s growth.
This tool will help you pinpoint and prioritize where to allocate resources for optimal growth, ensuring your gallery’s long-term success.
Workbook: Art Gallery Annual Planning
If you want to create stronger stability for your art gallery business, you need a plan. This workbook can help you accelerate the strategic vision you have for your business, while being better positioned to adapt to sudden changes in the art market and economy.
