This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions.
Additionally, a run of show worksheet is included to outline resources and activities for event night. Early planning is emphasized to increase presales and reduce stress.
The workbook is a fillable PDF, so you can use it as a template for all your upcoming shows to help you stay on track and develop consistency with exhibition planning with everyone involved in its success.