Art Gallery Management Resource Library
Find resources for managing an art gallery with tools and guides to help you run a profitable art gallery business. Check back regularly as new tools and guides are being added.
All downloads are PDF files.
Building Your Art Gallery’s Digital Marketing Foundation
This resource offers guidance on how to build a strong digital marketing foundation. Whether you are confused about which strategies you should prioritize or if your gallery is a step behind, this checklist will help guide you through the most important digital marketing activities that will have the biggest impact for an art gallery business.
Use this checklist to help you ensure your gallery’s marketing plan is comprehensive and functioning for maximum return.
Checklist: Art Gallery Online Sales Strategy
Use this checklist to help you to build a fully integrated online-offline sales experience. This checklist will cover:
- Strategy preparation
- Setting sales goals
- Developing online sales channels
- Online art marketplaces
- Social media
- And more
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your video, and the key messages you want to communicate. This step in your gallery’s video creation process will ensure that your video aligns
with your art gallery’s brand and company mission.
with your art gallery’s brand and company mission.
Also included in this guide is a pre and post-production checklists to help ensure your video creations are done efficiently.
Workbook: Art Gallery Year-End Review
This workbook helps guide you through creating your year-end review. The results should provide insights that can help grow your gallery business.
A focused year-end review also sets you up beautifully for planning the new year and beyond.
Checklist: Art Gallery Cyber Preparedness
This checklist provides a list of basic things you can do to protect yourself and gallery business against a cyber attack. It is critical to stay vigilant by preforming an annual review of all your security vulnerabilities.
Workbook: Quarterly Business Review & Planning
Use this workbook at the end of every quarter to capture your accomplishments and setbacks. This workbook also provides a simple template for planning the most pressing priorities to keep you on track for realizing your annual goals.
Art Gallery Software Buying Guide and Comparison
Art gallery specific software for contact and inventory management is definitely worth the financial and time investment. There are so many on the market, how do you choose? This guide compares 7 providers experienced in serving the fine art gallery sector and brand reputation.
Checklist and Worksheet: Gallery Email Nurture Sequence
This checklist was designed to help walk you through the steps of creating an email nurture sequence for your art gallery email subscribers. It covers the planning, creating and tracking stages of implementing this marketing strategy, as well as the messaging you want to share with your subscribers.
PowerPoint template Template: Gallery Event Report
Events are an enormous part of your business. Use this tool for each gallery event to build a more comprehensive view of trends. Improve your ability to increase sales and achieve your event-driven goals for your business. Edit and customize the template to meet your particular needs.
Guide: Establish Gallery Value in the Minds of Art Collectors
This step-by-step guide to help you evaluate and communicate the value your gallery offers to collectors, artists and the community you serve. An art gallery’s usage of a value proposition is particularly important and often overlooked or underutilized in today’s digital age.
Spreadsheet: Annual Art Gallery Cash Flow Budget
Use this spreadsheet to record all your gallery’s cash going out and coming in. All the formulas are set up for you. This budget template will help you break your expenditures out into specific categories so you can identify opportunities to reallocate funds to better align with your business growth priorities.
Checklist: Art Gallery Website Audit for Optimal SEO
Use this checklist to improve your art gallery’s website SEO. Covered in the checklist are specific actions your art gallery business can take to audit your website to ensure it keeps up with search engine algorithms and helps improve your gallery’s index rankings.
