The strategy for each section of this workbook is listed out in simple bullet points of actionable items. Tackle each section one at a time at your own pace or delegate sections across your team. Check each one off as you go, and before you know it, you will have made tremendous strides forward in the competitive landscape of today’s art world.
By focusing on the five most impactful elements of a marketing foundation for an art gallery business and embracing the strategies and best practices outlined here, you will be able to:
- Use your gallery’s value proposition online as a more compelling marketing hook.
- Make your email marketing and CRM systems more robust and engaging sales and marketing tool.
- Ensure your gallery’s website is ranked high in search engine indexes and is a valuable resource for visitors.
- Increase the effectiveness of your social media efforts to attract qualified sales leads.
- Organize and effectively integrate your marketing message across all your online channels by creating a powerful yet simple content calendar.