QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about QR Codes: Back in Art Gallery Digital Marketing
Smart Tech
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
Technology for Running an Art Gallery of the Future
Adopting technology can open up new avenues running an art gallery business. In this article, let's explore how your art gallery can use technology effectively to grow your business. Technology can also add a new level to how you support your artist's careers. Today the possibilities are almost endless. For the purpose of this post, I want to just mention seven ways to … [Read more...] about Technology for Running an Art Gallery of the Future
Nine Smart Tools for Social Media Content Creation
One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Nine Smart Tools for Social Media Content Creation
Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve … [Read more...] about Optimizing your Art Gallery Website for Mobile