One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve … [Read more...] about Optimizing your Art Gallery Website for Mobile
It has long been proven that a marketing message is more effective with repetition on multiple channels. That is exactly what the Facebook pixel can do for your gallery business. I have mentioned using the Facebook pixel many times in the past. Here I want to get more specific about how and why using this powerful pixel can benefit your art gallery’s sales and marketing … [Read more...] about How can using a Facebook pixel help your art gallery marketing?
We are all human and as such most of us struggle with productivity and staying focused on the big picture items that will make us better humans in life and business. There are a lot of techniques and strategies out there to help us. As someone who has tried a lot of them and failed to keep momentum with most long term, I wanted to share with you the one tool that really works … [Read more...] about My Favorite Goal Tracking Tool
If your art gallery’s website is not secure, you could soon be losing traffic and business. All the hard work you have done to improve your website’s SEO could be in jeopardy. Websites are now being penalized in search rankings for not having an SSL certificate. If you’re thinking, this only pertains to sites that accept credit cards, think again. Imagine a gallery … [Read more...] about How a Secure Website Can Help Your Gallery Business