The experience of collecting art has changed. It’s a mulitchannel online sales strategy. Here we will discuss the key elements needed to create an art gallery online sales strategy to meet the demands of art collectors looking online to acquire art.
Here let’s look at how a defined sales plan could generate more sales from your gallery’s exhibitions. A sales plan details the strategies used to actually sell. It’s a plan for starting buying conversations about a collector’s needs and the value the artwork in the exhibition has to their collection and lives. We will explore some strategies for pre-selling a show, generating real leads and sales focused follow-up during and after opening night.
Could a payment plan help overcome the price objection to buying art? Some art dealers do offer payment plans for art lovers, but their system has flaws which leads to difficulty. The key to success is clear, upfront communication, in writing, between you as the art dealer, the collector and the artist.
Here we will discuss how to set up a payment plan for your gallery and some helpful tips to keep in mind.