An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process but can greatly impact how effectively the plan works. The … [Read more...] about Art Gallery Sales Plan: Begin with the Foundation
Sales Planning
How Art Galleries Can Prepare for the Holiday Season
We all know that there is never enough time to get it all done. The added pressures of the holidays make planning and preparations all the more critical. October is the time for art galleries to prepare for the holiday season by getting organized, so November and December can be sales focused. Here are some planning tasks and ideas that you can incorporate into your art … [Read more...] about How Art Galleries Can Prepare for the Holiday Season
(updated) An Art Dealer’s Secret Weapon: The Sales Plan
To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you, and your staff focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery. Factors that Play … [Read more...] about (updated) An Art Dealer’s Secret Weapon: The Sales Plan
Checklist: Art Gallery Online Sales Strategy
Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions