To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you, and your staff focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery. Factors that Play … [Read more...] about (updated) An Art Dealer’s Secret Weapon: The Sales Plan
Sales Planning
Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Providing a Gallery Art Buying Experience for Contemporary Collectors
Competitive advantage in today's art world will come from sellers who provide the best buying experience. In this article, I want to fuel the ways you increase traffic to your gallery and online by upping your game providing a gallery art buying experience. The experience of buying art is as much about passion and lifestyle as functionality in decor. That element of passion … [Read more...] about Providing a Gallery Art Buying Experience for Contemporary Collectors
Selling Art with Installments: Setting Up a System
How many times have you heard a prospect object to buying a piece of art from your gallery because of the price? Of course that is a common objection used to end the conversation, but it’s possible some of those sales could have been closed with an option to pay in installments. Some art dealers do offer payment plans for art lovers, but their system has flaws which leads to … [Read more...] about Selling Art with Installments: Setting Up a System