Art galleries need to strategically develop their online sales strategies to meet art buyer’s needs, and expectations, which are changing far more rapidly thanks to technology. Finally, collector confidence for purchasing artworks online is on an accelerated rise and now is the time to get your digital sales channels properly in place. Offering the best of both online and … [Read more...] about Checklist: Art Gallery Online Sales Strategy
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process but can absolutely make a tremendous impact on how effective … [Read more...] about Art Gallery Sales Plan: Begin with the Foundation
The weight of the pressure to sell more art can be enormous. Your gallery business has people depending on its success and never-ending bills that need to be paid. Closing only the occasional sale after countless presentations, either in person or online, can create chaos in your mind about what you’re doing wrong. Perhaps it is time to change a fundamental element in the … [Read more...] about One Fundamental Sales Element Often Missing When Presenting Art to New Collectors.
Art galleries are getting on board, but few actually have a specific online sales strategy. Do you? Here we will discuss the key elements of an online gallery sales strategy that should be put in place to meet the demands of art collectors that are looking online to acquire art. The Art Collector’s Perspective for Buying Art Online Art galleries need to better understand what … [Read more...] about Developing an Art Gallery Online Sales Strategy