You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
Sales Planning
Creating Desire, Driving Sales: The Key to Selling More Art
The pressure to sell more art can be overwhelming for galleries, with bills to pay and people relying on their success. However, the traditional sales approach may not effectively connect with prospective buyers. To increase sales, galleries should shift their focus to a client-centered strategy. This approach, commonly used in luxury industries like cars and fashion, taps … [Read more...] about Creating Desire, Driving Sales: The Key to Selling More Art
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process but can greatly impact how effectively the plan works. The … [Read more...] about Art Gallery Sales Plan: Begin with the Foundation
(updated) An Art Dealer’s Secret Weapon: The Sales Plan
To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you, and your staff focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery. Factors that Play … [Read more...] about (updated) An Art Dealer’s Secret Weapon: The Sales Plan
