Your top priority is to increase art sales and gallery revenue. You need a sales strategy that is designed to succeed. Does any this sound familiar? Gallery sales consultants are performing inconsistently with new prospects, sales tools are not used to full potential, you’re chasing unqualified leads, and reacting … [Read more...]
Checklist: Art Gallery Online Sales Strategy
Art galleries need to strategically develop their online sales strategies to meet art buyer’s needs, and expectations, which are changing far more rapidly thanks to technology. Finally, collector confidence for purchasing artworks online is on an accelerated rise and now is the time to get your digital sales … [Read more...]
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process … [Read more...]
One Fundamental Sales Element Often Missing When Presenting Art to New Collectors.
The weight of the pressure to sell more art can be enormous. Your gallery business has people depending on its success and never-ending bills that need to be paid. Closing only the occasional sale after countless presentations, either in person or online, can create chaos in your mind about what you’re doing … [Read more...]
Developing an Art Gallery Online Sales Strategy
Art galleries are getting on board, but few actually have a specific online sales strategy. Do you? Here we will discuss the key elements of an online gallery sales strategy that should be put in place to meet the demands of art collectors that are looking online to acquire art. The Art Collector’s Perspective for … [Read more...]
Creating an Art Exhibition Sales Strategy
“If you build it, they will come”, the famous line from the Kevin Costner movie Field of Dreams, doesn’t always apply to an art exhibition. We hope for strong sales or even a sell out, but it does not always come. Here let’s look at how a defined sales strategy could generate more sales from your art … [Read more...]
Selling Art with Installments: Setting Up a System
How many times have you heard a prospect object to buying a piece of art from your gallery because of the price? Of course that is a common objection used to end the conversation, but it’s possible some of those sales could have been closed with an option to pay in installments. Some art dealers do offer payment plans … [Read more...]
An Art Dealer’s Secret Weapon: The Sales Plan
To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you and your staff focused and organized and by sharing the overall strategy with your artists, you will increase their … [Read more...]
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