One frustration I often hear from my clients when it comes to social media is that they don't get many sales leads from their posts. Likes and comments are great, but you put a lot of time and effort into social media, hoping it will lead to inquiries and boost online sales. By grasping the psychological factors that often drive social shopping, your gallery can possibly boost … [Read more...] about Social Shopping Psychology and Your Art Gallery’s Online Sales
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Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Art galleries face the challenge of staying relevant, innovating, and competing in a crowded art world. As technological advancements and roller coaster market dynamics reshape the business landscape, galleries must look beyond traditional boundaries to thrive. One strategy is hiring leaders, sales, and marketing professionals outside the art world. Bringing an injection of … [Read more...] about Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Engaging Art Buyers with Experiential Marketing
Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing
The Art Collectors Club: Attracting New Buyers to Your Gallery
Art galleries constantly seek innovative ways to attract new buyers and cultivate loyal patrons. No doubt you know that as the art market evolves, so do the strategies for engaging potential collectors. One highly effective approach is the creation of an exclusive art collectors club to attract new buyers. This club can serve as a dynamic platform for nurturing relationships … [Read more...] about The Art Collectors Club: Attracting New Buyers to Your Gallery
Red Dots on Gallery Walls: How to Develop Soft Sales Skills
Selling fine art requires unique skills that differ from those in other industries. After all, art is a luxury, which makes the sales conversation different. Art is profoundly personal and evokes strong emotions, making it essential for gallery sales associates to connect with these aspects to close a sale effectively. To achieve this, honing soft selling skills is … [Read more...] about Red Dots on Gallery Walls: How to Develop Soft Sales Skills
