Social media is likely a significant part of your art gallery’s marketing strategy. However, as I’m sure you realize, what worked a few months ago may not help you achieve your goals today. This is because user habits and platforms evolve and new social channels come on the scene. These things play a role in how people respond to your gallery’s social media marketing, as … [Read more...] about Social Media Trends in 2020 an Art Gallery Business Should Watch
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How to Optimize your Gallery’s Google My Business Listing
(Updated Oct 2019) If attracting a local audience to your art gallery is part of your SEO marketing strategy then focus must be paid to your Google My Business profile. To have a competitive edge online, you should optimize your Google my Business profile. This is an SEO strategy after all, so in this article, I will tell you what you need to know to optimize your … [Read more...] about How to Optimize your Gallery’s Google My Business Listing
Art Fair Success: Gallery Sales and Marketing Strategies
Art fairs have firmly established a prominent place in many art galleries sales strategy. Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards. Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an opportunity for … [Read more...] about Art Fair Success: Gallery Sales and Marketing Strategies
Create Better Gallery Event Marketing with Purpose and Value
Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not … [Read more...] about Create Better Gallery Event Marketing with Purpose and Value
How to Create a Productive Gallery – Art Advisor Partnership
Art advisors can be a valuable partner to both collectors and your gallery business. As with many players working in the art world today, there are good and bad art advisors. Here I want to talk about: What to look for in an art advisor Recommendations for creating a gallery policy for working with them How to set expectations Maintain a productive working … [Read more...] about How to Create a Productive Gallery – Art Advisor Partnership
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