… [Read more...] about The Art Collectors Club: Attracting New Buyers to Your Gallery
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Annual Gallery Planning Course
In this video, I discuss the importance of creating an annual plan for your gallery to help you achieve your goals and navigate the fast-paced art world. I emphasize that this structured plan will serve as a roadmap, allowing you to celebrate successes, identify areas for improvement, and keep your team accountable. I encourage you to download the planning workbook provided in … [Read more...] about Annual Gallery Planning Course
When Art Loses Its Story: Strategies for Galleries to Stay Relevant
The contemporary art market has always been about belief as much as it has been about business. For years, your gallery thrived on stories — stories about artists, movements, prestige, and the thrill of collecting. And I bet it still does. But as pointed out in a recent and very refreshing article on Fakewhale Insights, what’s collapsing today isn’t the market itself but the … [Read more...] about When Art Loses Its Story: Strategies for Galleries to Stay Relevant
Should You Consider Collaborating with Other Art Galleries?
If you run an art gallery, it can sometimes feel like you’re in a constant competition—vying for collectors’ attention, courting the right artists, and trying to stand out in a crowded market. I’m sure some of these you are all too familiar with – right? What if teaming up with another gallery could actually make your job easier, expand your reach, and give your artists more … [Read more...] about Should You Consider Collaborating with Other Art Galleries?
Is a Referral Program Right for Your Gallery Growth Goals
Many art galleries struggle to find new collectors for their artists' work continuously. One marketing tactic that you may not be utilizing to its fullest is an art gallery referral program. In this article, let's look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable. A single one could be worth more … [Read more...] about Is a Referral Program Right for Your Gallery Growth Goals
