Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. You have had heard me talk about most of these before, but as we get into 2019, these trends really can no longer be ignored. There are three … [Read more...]
Checklist: Art Gallery Online Sales Strategy
Art galleries need to strategically develop their online sales strategies to meet art buyer’s needs, and expectations, which are changing far more rapidly thanks to technology. Finally, collector confidence for purchasing artworks online is on an accelerated rise and now is the time to get your digital sales … [Read more...]
The Art Collector’s Perspective for Buying Art Online
Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy. What the Data Says about the Online Art Market The Hiscox Online Art Trade Report 2018 … [Read more...]
Art Gallery Business Development Priorities for 2019
With the new year upon us, it is time to both reflect and look forward to what the new year might hold. It’s all about how to run a successful gallery today and into the future. Last year we saw many art galleries embrace and experiment with fresh sales and marketing methods and innovative additions to gallery … [Read more...]
How A Virtual Assistant Can Impact Your Gallery Business.
If you are a gallery owner with a very small or even no staff, you are probably wearing a lot of hats: curator, sales manager, marketing director, customer service manager, artist relationship developer, administrative assistant, janitor, etc. Perhaps you do not have the right experience or skill sets to be … [Read more...]
Top 5 SEO Considerations for Optimizing your Art Gallery Website
Search engine optimization used to be all about keywords. While they are still an essential part of SEO, keywords are no longer enough to get the job done. Today, search engines have become smarter and look for more than just the right keywords or phrases. SEO can be a science and a full-time job, but you can put in … [Read more...]
Attract Local Art Buyers with your Gallery’s Google My Business Listing
If attracting a local audience to your art gallery is part of your SEO marketing strategy then focus must be paid to your Google My Business profile. To have a competitive edge online, you must optimize your Google my Business profile. This is an SEO strategy after all, so in this article, I will tell you what you … [Read more...]
Workbook: Art Gallery Year-End Review (Members-Only)
This workbook helps guide you through creating your year-end review. The results should provide insights that can help grow your gallery business. A focused year-end review also sets you up beautifully for planning the new year and beyond. The goal of your review process should be to: - … [Read more...]
5 Steps to Conduct a Year-End Gallery Business Review
The end of the year is just around the corner. There are steps you can take to wrap up the business year strong. In this article, we will explore how to do a year-end review to provide insights that can help grow your gallery business. The process helps you to step outside of the day-to-day of running the … [Read more...]
Six Steps to Creating an Art Gallery Social Media Strategy
I want to provide your art gallery with the right strategic steps to take toward a successful social media strategy, so your presence online aligns with the interests of your collectors and enhances the overall value your gallery provides them. Here let’s look at six steps to create a winning social media marketing … [Read more...]
How to Create a Simple and Smart Art Gallery Marketing Plan
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery's reputation as a cultural leader of your community. To make the most of your business opportunities, you need a plan. Without one, you are trying to hit target blindfolded. A comprehensive and robust … [Read more...]
How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Collectors have more choices than ever for how and where they acquire art. Often their decisions are driven by the buying experience they prefer. Your art gallery's client buying experience and the sales journey you provide are closely linked. Recently there has been an increased focus on strategically creating a … [Read more...]
Gallery Leadership Skills: The Most Vital Quality to Develop
The success of your art gallery business and leadership you provide are obviously closely tied. As the gallery sector experiments to evolve in today’s business climate and art market, it is easy to allow frustration to derail the vision you have for your business and life. Whether you run your gallery alone or with … [Read more...]
Cultural Consumption: How to Use it to Increase Gallery Foot Traffic
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed in person. So what happened and how can your gallery change to get people coming through the door again? There are many contributing factors to the decrease in foot traffic. Here I want to discuss my … [Read more...]
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process … [Read more...]
Follow Us!