An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process … [Read more...]
Art Gallery Software Buying Guide and Comparison (Members-Only)
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. I chose these providers for their breadth of offerings, experience serving the fine art gallery sector and … [Read more...]
Checklist: Gallery Email Nurture Sequence (Members-Only)
This checklist was designed to help walk you through the steps of creating an email nurture sequence for your art gallery email subscribers. It covers the planning, creating and tracking stages of implementing this marketing strategy. You will know exactly what you … [Read more...]
Checklist: Art Gallery Cyber Preparedness (Members-Only)
Your fine art gallery business could be vulnerable to cyber criminals who are seeking the financial and identity-related information of your clients and employees. It seems every month there is something new to worry about when it comes to protecting your data. Not being prepared could possibly … [Read more...]
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, … [Read more...]
Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is … [Read more...]
How to Sell More Art with Collector Generated Content
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping … [Read more...]
Mastering the Follow-Up for Art Sale Leads
Almost 50 percent of salespeople only follow up on a sales lead once. These are probably not very successful sale people in their industry. Following up on a lead, whether it is hot or cold, can be uncomfortable for many sales professionals. Gallery sales are no different. In fact, it may be harder since art is a … [Read more...]
How to Use Social Media to Reach Art Journalists
Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media? Do you submit story ideas that just get ignored? Social media may be the answer. Thoughtful press coverage remains an integral part of your gallery’s PR strategy and for furthering your … [Read more...]
Summer is Coming: How to Make A Slow Art Gallery Season Productive
The summer can be slow for business. Many art galleries reduce their hours and have fewer events because they know prospective art buyers are more focused on vacation and spending time with family than buying art. It is essential to continue to attract attention for your artists during the summer months. To make … [Read more...]
Art Gallery Software Buying Guide and Comparison
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. It is definitely worth the financial and time investment to choose a good one for your needs. There are so many on the market, how do you … [Read more...]
Strategy to Cultivate Relationships with Mailing List Subscribers
Here I’m going share why using an email nurture sequence is important for cultivating new relationships with prospective art collectors and various ways an art gallery business can put this strategy into practice. If you have a mailing list signup form on your website inviting visitors to receive your newsletter, … [Read more...]
Tips for Selling More Art and Enjoying the Process
Selling fine art can be very intimidating for many people, but the reality is sales pay the rent for the gallery space. Here let’s look at a few tips to help create a solid mindset for going into a sales conversation with an art collector and eliminate anxiety. Collecting art from your gallery must be a memorable … [Read more...]
How can using a Facebook pixel help your art gallery marketing?
It has long been proven that a marketing message is more effective with repetition on multiple channels. That is exactly what the Facebook pixel can do for your gallery business. I have mentioned using the Facebook pixel many times in the past. Here I want to get more specific about how and why using this powerful … [Read more...]
A Tactical Gallery Approach for Social Media Advertising
According to BuzzSumo, company pages on Facebook have experienced a 20% decline in engagement from organic traffic since January 2017. Here we are going to explore ways to advertise on social media that makes sense for an art gallery business. I will give you a tactical approach for making the most of basic ads to … [Read more...]
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