Art fairs have firmly established a prominent place in many art galleries sales strategy. Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards. Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an opportunity for … [Read more...] about Art Fair Success: Gallery Sales and Marketing Strategies
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Create Better Gallery Event Marketing with Purpose and Value
Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not … [Read more...] about Create Better Gallery Event Marketing with Purpose and Value
How to Create a Productive Gallery – Art Advisor Partnership
Art advisors can be a valuable partner to both collectors and your gallery business. As with many players working in the art world today, there are good and bad art advisors. Here I want to talk about: What to look for in an art advisor Recommendations for creating a gallery policy for working with them How to set expectations Maintain a productive working … [Read more...] about How to Create a Productive Gallery – Art Advisor Partnership
How to Structure Your Gallery Sales Letter for Better Results
You are continually writing sales letters or emails. Either responding to a price request, introducing a client to new artwork by an artist in their collection, or proposing an installation in a commercial space, etc., they are all sales letters. There is a trick to how you should structure your message to keep the recipient's attention and best appeal to their … [Read more...] about How to Structure Your Gallery Sales Letter for Better Results
Four Changes for Your Gallery Future
The current art gallery business model has many shortcomings that conflict with the way today’s art buyers expect to do business. A few pioneering galleries are stepping outside the white cube to experiment with new ways to present art by increasing awareness about the gallery and its artists. These galleries are also finding innovative ways to reduce the crippling expense of … [Read more...] about Four Changes for Your Gallery Future
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