I want to provide your art gallery with the right strategic steps to take toward a successful social media strategy, so your presence online aligns with the interests of your collectors and enhances the overall value your gallery provides them. Here let’s look at six steps to create a winning social media marketing … [Read more...]
How to Create a Simple and Smart Art Gallery Marketing Plan
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery's reputation as a cultural leader of your community. To make the most of your business opportunities, you need a plan. Without one, you are trying to hit target blindfolded. A comprehensive and robust … [Read more...]
How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Collectors have more choices than ever for how and where they acquire art. Often their decisions are driven by the buying experience they prefer. Your art gallery's client buying experience and the sales journey you provide are closely linked. Recently there has been an increased focus on strategically creating a … [Read more...]
Gallery Leadership Skills: The Most Vital Quality to Develop
The success of your art gallery business and leadership you provide are obviously closely tied. As the gallery sector experiments to evolve in today’s business climate and art market, it is easy to allow frustration to derail the vision you have for your business and life. Whether you run your gallery alone or with … [Read more...]
Cultural Consumption: How to Use it to Increase Gallery Foot Traffic
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed in person. So what happened and how can your gallery change to get people coming through the door again? There are many contributing factors to the decrease in foot traffic. Here I want to discuss my … [Read more...]
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on the establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process … [Read more...]
Art Gallery Software Buying Guide and Comparison (Members-Only)
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. I chose these providers for their breadth of offerings, experience serving the fine art gallery sector and … [Read more...]
Checklist: Gallery Email Nurture Sequence (Members-Only)
This checklist was designed to help walk you through the steps of creating an email nurture sequence for your art gallery email subscribers. It covers the planning, creating and tracking stages of implementing this marketing strategy. You will know exactly what you … [Read more...]
Checklist: Art Gallery Cyber Preparedness (Members-Only)
Your fine art gallery business could be vulnerable to cyber criminals who are seeking the financial and identity-related information of your clients and employees. It seems every month there is something new to worry about when it comes to protecting your data. Not being prepared could possibly … [Read more...]
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, … [Read more...]
Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is … [Read more...]
How to Sell More Art with Collector Generated Content
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping … [Read more...]
Mastering the Follow-Up for Art Sale Leads
Almost 50 percent of salespeople only follow up on a sales lead once. These are probably not very successful sale people in their industry. Following up on a lead, whether it is hot or cold, can be uncomfortable for many sales professionals. Gallery sales are no different. In fact, it may be harder since art is a … [Read more...]
How to Use Social Media to Reach Art Journalists
Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media? Do you submit story ideas that just get ignored? Social media may be the answer. Thoughtful press coverage remains an integral part of your gallery’s PR strategy and for furthering your … [Read more...]
Summer is Coming: How to Make A Slow Art Gallery Season Productive
The summer can be slow for business. Many art galleries reduce their hours and have fewer events because they know prospective art buyers are more focused on vacation and spending time with family than buying art. It is essential to continue to attract attention for your artists during the summer months. To make … [Read more...]
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