Art galleries constantly seek innovative ways to attract new buyers and cultivate loyal patrons. No doubt you know that as the art market evolves, so do the strategies for engaging potential collectors. One highly effective approach is the creation of an exclusive art collectors club to attract new buyers. This club can serve as a dynamic platform for nurturing relationships … [Read more...] about The Art Collectors Club: Attracting New Buyers to Your Gallery
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Red Dots on Gallery Walls: How to Develop Soft Sales Skills
Selling fine art requires unique skills that differ from those in other industries. After all, art is a luxury, which makes the sales conversation different. Art is profoundly personal and evokes strong emotions, making it essential for gallery sales associates to connect with these aspects to close a sale effectively. To achieve this, honing soft selling skills is … [Read more...] about Red Dots on Gallery Walls: How to Develop Soft Sales Skills
Planning and Preparing Your Gallery for Art Fair Success
Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
Building Bridges: Connecting Artists with Museum Opportunities
Your art gallery plays a vital role in nurturing and promoting your artist's work, helping to accelerate their career with notable achievements and recognition from the art world. Finding the best path to get gallery artists into museums can be a mystery. Being featured in a museum exhibition is often the holy grail of achievements for artists at any stage of their career. … [Read more...] about Building Bridges: Connecting Artists with Museum Opportunities
Navigating Succession: Challenges and Rewards in Family-Run Art Galleries
Transitioning leadership within a family-run art gallery is a significant milestone that comes with its own set of challenges and rewards. A succession plan explains what will happen to an owner's shares if they die, can't work anymore, or retire. In this article, let's talk about how you can best create a strategic succession plan for your family-run art gallery that will … [Read more...] about Navigating Succession: Challenges and Rewards in Family-Run Art Galleries
