Let’s look at a few things you could be doing as you embrace the lessons of the past, along with new technology to reinvent your art galley’s sales force, how you create value for art buyers, and structure your marketing strategy.
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When the Gallery Presentation Room Goes Virtual – Best Practices
The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?
In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.
Technology for Running an Art Gallery of the Future
Adopting technology in your art gallery business can open up new avenues of doing business.
In this article, let’s explore how your art gallery can use technology effectively to grow your business and add a new level to how you support your artist’s careers. While not inclusive, I aim to help you prioritize your tech efforts.
How to Create an Integrated Online-Offline Art Gallery Sales Strategy
COVID-19’s unprecedented impact on how you do business has further highlighted what was already an underlying problem with today’s typical art gallery business model. Art galleries need to strategically develop their online sales strategies to integrate with the face-to-face experience art collectors would have in the brick and mortar gallery.
How to Build your Art Gallery Marketing Budget
You know marketing is an investment in your art gallery’s future. How much should your gallery be spending on marketing, and how do you decide where the budget should be spent? That’s is what we are going to look at in this article.