As the owner of your art gallery, you care more about its success than anyone else. It’s your vision, your dream, and your responsibility to nurture its growth and longevity. That’s a big job—especially in today’s ever-evolving art world. If you find yourself bogged down in daily operations, leaving little room for strategic, creative thinking about your business’s future, it’s … [Read more...] about Art Gallery Growth: Moving from Daily Tasks to Strategic Success
Premium Fuel
Art Gallery Sales Plan 101: Turning Goals into Results
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. A sales plan differs from a marketing plan and should focus on increasing gallery revenue. Your gallery’s sales plan should be tailored to your specific needs and consider the current market conditions, your exhibition schedule, and the sales consultant’s abilities … [Read more...] about Art Gallery Sales Plan 101: Turning Goals into Results
Social Shopping Psychology and Your Art Gallery’s Online Sales
One frustration I often hear from my clients when it comes to social media is that they don't get many sales leads from their posts. Likes and comments are great, but you put a lot of time and effort into social media, hoping it will lead to inquiries and boost online sales. By grasping the psychological factors that often drive social shopping, your gallery can possibly boost … [Read more...] about Social Shopping Psychology and Your Art Gallery’s Online Sales
Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Art galleries face the challenge of staying relevant, innovating, and competing in a crowded art world. As technological advancements and roller coaster market dynamics reshape the business landscape, galleries must look beyond traditional boundaries to thrive. One strategy is hiring leaders, sales, and marketing professionals outside the art world. Bringing an injection of … [Read more...] about Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Engaging Art Buyers with Experiential Marketing
Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing