Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
General
How to Plan a Pop-Up Art Gallery
The pop-up art gallery continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue long after the pop-up closes. To make the most of a … [Read more...] about How to Plan a Pop-Up Art Gallery
Guidelines for Writing More Engaging Art Exhibition Wall Labels
Do you find it more challenging to get gallery visitors to slow down and really make a connection with the art on the walls? There is so much more competition and channels to see art these days. How do you stand out and make looking a more engaging experience? Art exhibition labels. The wall labels you create for artworks are a perfect opportunity to make a more … [Read more...] about Guidelines for Writing More Engaging Art Exhibition Wall Labels
Gallery Exhibition Planning Workbook
This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions. Additionally, … [Read more...] about Gallery Exhibition Planning Workbook
Creating an Art Gallery Social Media Strategy
Your art gallery's social media marketing strategy is a big part of how you find new art buyers and stay in touch with your collectors and artists. Now might be a good time to reassess your social media strategy in light of people's cautious views of companies on social media. I want to provide your art gallery with the best strategic steps to take toward a successful … [Read more...] about Creating an Art Gallery Social Media Strategy
