This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions. Additionally, … [Read more...] about Gallery Exhibition Planning Workbook
General
Creating an Art Gallery Social Media Strategy
Your art gallery's social media marketing strategy is a big part of how you find new art buyers and stay in touch with your collectors and artists. Now might be a good time to reassess your social media strategy in light of people's cautious views of companies on social media. I want to provide your art gallery with the best strategic steps to take toward a successful … [Read more...] about Creating an Art Gallery Social Media Strategy
Three Technologies that Make Running your Art Gallery Easier
Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
This year could potentially be the most successful one for your art gallery. I'm sure you have high hopes not only for this year but also for your art gallery's long-term future. In order to achieve your business goals, it is crucial to equip yourself with the right tools and mindset. Your execution of plans should be just as strong as your vision for the business, staff, … [Read more...] about Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing plays an enormous role in attracting new, qualified art buyers. Increasing awareness of your artists' work is done through many different channels. Most of these channels require a part of your gallery's marketing budget to maximize your reach to your ideal target audience. You must look at marketing as an essential investment, but you also want to invest … [Read more...] about Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
