Art dealers are uniquely positioned to tell amazing stories because their artists are already enlightening the world with the visual stories they tell through their work. Art makes an emotional connection with a common view point or opens a viewer’s eyes to a new way of seeing. An art gallery can use storytelling to … [Read more...]
Your Gallery’s Brand Got Lost in the Marketing
Knowing the difference between branding and marketing will make your art gallery more successful. One has to look hard to find an art gallery that is communicating their brand position really well. This is especially true for small and mid-sized galleries that do not have a strong marketing champion on staff. Here … [Read more...]
Creating a Personal Brand for Your Gallery Artists
The personal brand of each artist in your gallery is a power sales tool that is often not used by most galleries. Here we will look at the importance of artist brands and how they can help put your gallery in the spotlight while also pushing their career forward. Mega Dealers distinguish themselves in the … [Read more...]
Your Gallery’s Brand Position: Friend or Foe
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, … [Read more...]
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