Fueling Art Gallery Business
Art dealers are uniquely positioned to tell amazing stories because their artists are already enlightening the world with the visual stories they tell through their work.
Telling a good story is an opportunity for your gallery to think outside the box, present art in new way, and share your passion.
Knowing the difference between branding and marketing will make your art gallery more successful. One has to look hard to find an art gallery that is communicating their brand position really well. This is especially true for small and mid-sized galleries that do not have a strong marketing champion on staff.
Here let’s define the difference between marketing and branding and determine if your gallery’s brand has become lost in your marketing efforts.
Here we will explore the importance of artist personal brands and how they can help put your gallery in the spotlight while also pushing their career forward. Personal brands are important because they enable a deeper connection with prospective art collectors and encourage them to engage, follow and share an artist’s accomplishments with others.
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand positioning can be most helpful is in the intangible elements, like service, reputation, public perception, and emotion. These are the elements often neglected by art galleries when developing and reinforcing their brand position.
Learn how to evaluate your art gallery’s brand positioning and how to develop it into a distinctive brand allowing your gallery to differentiate itself from competitors.
