One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers online, content marketing is one of the most effective strategies for getting noticed by collectors. The humble blog continues to be a big part of an art gallery's content marketing success. Establishing a blog could be an excellent tool for attracting new … [Read more...] about Find New Art Collectors for your Gallery’s Artists with an Active Blog
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How to Minimize Risk During Extended Art Gallery Closures and Disasters
It seems every year now, there is some event that causes businesses to close for an undetermined length of time. Minimizing risk to your art gallery is crucial. Be it a hurricane, flood, wildfire, or virus, being closed, and having reduced staff to keep an eye on things, along with emergency personnel focused elsewhere, there are some considerations to take into account to … [Read more...] about How to Minimize Risk During Extended Art Gallery Closures and Disasters
Six Quick Tips for Closing a Gallery Sale
Selling is something that does not come naturally to many people. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. That makes closing a gallery sale much easier when that passion is allowed to shine over a sales pitch. Below are six simple tips to selling fine art as you approach a new collector browsing the … [Read more...] about Six Quick Tips for Closing a Gallery Sale
Nine Smart Tools for Social Media Content Creation
One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Nine Smart Tools for Social Media Content Creation
A Step by Step Guide: How to Establish Gallery Value in the Minds of Art Collectors
Your art gallery’s value proposition is the foundation for sales and marketing efforts and the overall customer experience. This step-by-step guide to help you evaluate and communicate the value your gallery offers to collectors, artists and the community you serve. After you have completed all the steps outlined here, you will be the master of: … [Read more...] about A Step by Step Guide: How to Establish Gallery Value in the Minds of Art Collectors