In this article, I want to help you realize all the benefits an art gallery client relationship management (CRM) system could provide your business and give you some direction for selecting the perfect tool for your needs. What if you could simplify and optimize your communications between prospective art buyers and the gallery? How could that impact revenue for your … [Read more...] about How to Select an Art Gallery CRM to Help You Sell More Art
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Marketing your Art Gallery on Instagram with the Guides Feature
Instagram Guides is a fantastic feature that I think has a lot of potential for increasing awareness about your art gallery, exhibitions, and artists. The social media platform is already becoming a first point of contact with your gallery for many of your target art buyers. Guides really make marketing your art gallery on Instagram an even more powerful tool. This … [Read more...] about Marketing your Art Gallery on Instagram with the Guides Feature
5 Steps to Conduct a Year-End Art Gallery Business Review
Hopefully, you will greet the new year better positioned than you began in last year. It's time to think about your art gallery year-end business review, which is so essential to the strategic planning process. There are steps you can take to wrap up the business year strong. In this article, you will learn how to conduct a year-end review to provide insights that can … [Read more...] about 5 Steps to Conduct a Year-End Art Gallery Business Review
QR Codes: Back in Art Gallery Digital Marketing
QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about QR Codes: Back in Art Gallery Digital Marketing
How to Modernize your Gallery’s Buying Experience to Sell More Art
A memorable buying experience has greater importance to affluent collectors who have many choices. Their choice is often influenced by which channel or seller offers the best art buying experience for them. Does your art gallery's buyer experience need to be modernized? Here we will explore a few ways you can increase art sales by providing exceptional buying experiences … [Read more...] about How to Modernize your Gallery’s Buying Experience to Sell More Art