Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Fine Art Sales Strategy
Building Emotional Bridges: Transforming Art Sales Beyond Transactions
A competitive advantage in today's art world will come from sellers who provide the best buying experience. In this article, I want to fuel the ways you increase traffic to your gallery and online by upping your game and providing a gallery art-buying experience. The experience of buying art is as much about passion and lifestyle as functionality in decor. That element of … [Read more...] about Building Emotional Bridges: Transforming Art Sales Beyond Transactions
Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Mastering the Follow-Up for Art Gallery Sales Leads
Does fear prevent you from effectively following up with leads for your gallery's collectors? The follow-up process is crucial, and often where I see a lot of gallery sales associates fail. Let's get into that now. While we love it when someone sees a piece - falls in love, and buys on the spot, most sales require anywhere from three to five contacts before closing. … [Read more...] about Mastering the Follow-Up for Art Gallery Sales Leads
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
