To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you, and your staff focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery. Factors that Play … [Read more...] about (updated) An Art Dealer’s Secret Weapon: The Sales Plan
Fine Art Sales Strategy
From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Writing gallery sales letters or emails is a common task, whether you're responding to price requests, introducing clients to new artwork, or proposing installations in commercial spaces. These letters are crucial for making sales, and there's a trick to structuring your message effectively to capture the recipient's attention and appeal to their emotions. In this article, … [Read more...] about From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
Art galleries must know what motivates and discourages collectors from buying art online. Understanding the collector's perspective will help drive your online art gallery sales strategy. To help gain insight, survey your collector base and tap into collector surveys that various organizations conduct annually. What the Data Says about the Online Art Market Today, … [Read more...] about The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
Reasons for Publishing Art Pricing and Test Strategies
The debate about whether to publish prices for artworks online and on gallery walls has been going on for years. Art dealers still seem pretty well divided on the issue, but since having a solid online sales strategy has become more important, let's look at this issue more closely. Being shut down during the pandemic has meant sales need to happen online, and buyers want to … [Read more...] about Reasons for Publishing Art Pricing and Test Strategies
Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions