The pop-up art gallery continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue long after the pop-up closes. To make the most of a … [Read more...] about How to Plan a Pop-Up Art Gallery
Fine Art Sales Strategy
Conquering Sales Anxiety: Proven Techniques for Selling Art with Ease
Selling gallery art can be an intimidating task for many people, but it's important to remember that sales are what keep the gallery space running. In this blog post, we will explore some tips to help you create a solid mindset when engaging in sales conversations with art collectors, ultimately eliminating anxiety and ensuring a successful experience. Creating a Memorable … [Read more...] about Conquering Sales Anxiety: Proven Techniques for Selling Art with Ease
Creating Desire, Driving Sales: The Key to Selling More Art
The pressure to sell more art can be overwhelming for galleries, with bills to pay and people relying on their success. However, the traditional sales approach may not effectively connect with prospective buyers. To increase sales, galleries should shift their focus to a client-centered strategy. This approach, commonly used in luxury industries like cars and fashion, taps … [Read more...] about Creating Desire, Driving Sales: The Key to Selling More Art
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process but can greatly impact how effectively the plan works. The … [Read more...] about Art Gallery Sales Plan: Begin with the Foundation
Preparing your Gallery for Art Fair Success
Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Let's look at how your gallery business can make the most of art fair opportunities to grow your client base, artists' careers, and art sales revenue. Choosing which fair to participate in … [Read more...] about Preparing your Gallery for Art Fair Success