Finding new art collectors to support your gallery’s artists is not as challenging as it may seem, but the method has changed a bit in the last decade or so. Is your art gallery’s lead generation strategy current? This article explores ideas for ways to expand your collector base using both in-person and online methods.
Fine Art Sales Strategy
It is time to modernize the gallery buying experience to meet the expectations of art lovers visiting or buying art from your gallery.
Let’s explore a few ways you can increase the traffic in your gallery and online channels by providing exceptional art buying experiences, before, during, and after a sale.
To increase gallery sales, a solid annual sales plan is a must. An art gallery sales plan will help you and your staff stay focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery.
Learn how to create a plan for your gallery business.
The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?
In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.
COVID-19’s unprecedented impact on how you do business has further highlighted what was already an underlying problem with today’s typical art gallery business model. Art galleries need to strategically develop their online sales strategies to integrate with the face-to-face experience art collectors would have in the brick and mortar gallery.