Your top priority is increasing art sales and revenue. Your art gallery needs a sales strategy designed to succeed. You want to choose a sales planning approach that aligns with your gallery's sales and business goals, as there is no one-size-fits-all solution. Flexibility and the ability to adjust your sales strategy based on feedback from your whole gallery team are also … [Read more...] about Navigating Pitfalls in an Art Gallery Sales Strategy
Fine Art Sales Strategy
Sales Skills: Essential Training for Gallery Sales Associates
Good art speaks for itself. Well.... Sometimes, but that's not the same as it sells itself. Good art will draw in potential buyers, but selling fine art takes certain skills that will come naturally to some and need nurturing in others. This article will highlight some essential skills your gallery sales staff must have to sell a luxury like fine art to today’s art … [Read more...] about Sales Skills: Essential Training for Gallery Sales Associates
Selling Art Online: Insights and Strategies for Galleries
You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Turning Tourist Sales into Repeat Sales
I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries can do to boost sales when tourist seasons close. This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your gallery business. Summer in the … [Read more...] about Turning Tourist Sales into Repeat Sales