Email marketing is one of the most effective tools your gallery has to get new prospects to become repeat patrons of your artist’s work. Your gallery’s email newsletter, as a sales and marketing tool, must evolve in response to buyer’s changing needs and preferences for consuming information. Find out what elements you might be missing.

This checklist was designed to help walk you through the steps of creating an email nurture sequence for your art gallery email subscribers.  It covers the planning, creating and tracking stages of implementing this marketing strategy.

It’s all about relationships in the gallery business. How can you build a better relationship with new email subscribers, just based on an email address? Implement an email nurture sequence.

Let me show you why it is important and how to do it.

Creating engagement is much more than likes and shares on social media, filling out a contact form on your website, or attending an opening. Looking at how people are engaging with your gallery, both online and in-person, is a step forward to building, lasting and valuable relationships.

Here let’s explore ideas for actions your art gallery business could take right now to encourage engagement and begin to create a journey for your collectors and prospects.

I’m on the mailing list with a lot of art galleries all over the world for their newsletters. Today, I received this newsletter that stood out to me for a few reasons. In sharing this with you, I hope it will inspire you when you sit down to put your next gallery newsletter together for your prospects.