… [Read more...] about Checklist and Worksheet: Gallery Email Nurture Sequence (Members-Only)
Email Marketing
Strategy to Cultivate Relationships with Mailing List Subscribers
Here I’m going share why using an email nurture sequence is important for cultivating new relationships with prospective art collectors and various ways an art gallery business can put this strategy into practice. If you have a mailing list signup form on your website inviting visitors to receive your newsletter, you likely have a lot of people on that list you don’t know. … [Read more...] about Strategy to Cultivate Relationships with Mailing List Subscribers
Increase Engagement Between Your Gallery and Art Collectors
Finding ways to encourage your prospects and collectors to meaningfully engage with your gallery creates an opportunity to see how your services align with a variety of collector needs. This, in turn, improves your ability to understand and support the way they are trying to build an art collection and what their past experiences may have been like during their collecting … [Read more...] about Increase Engagement Between Your Gallery and Art Collectors
Newsletter Inspiration
I'm on the mailing list with a lot of art galleries all over the world for their newsletters. To my surprise, the majority say the same thing and even look the same. After a while it can be difficult to remember exactly which gallery I saw something that I might want to take a closer look at. Today, I received this newsletter (see below) from Kendall Art Advisory. It … [Read more...] about Newsletter Inspiration
The Art Gallery Newsletter Evolution
How to Stay Current with Reader Expectations Email is an essential part of marketing your art gallery and artist’s work. As with all technology, the email newsletter as a marketing tool is evolving in response to subscriber’s needs and preferences for consuming information. Here we will take a look at some of the ways your art gallery’s newsletter can stay current and … [Read more...] about The Art Gallery Newsletter Evolution
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