In today’s world, art dealers have many avenues for communicating with their current and prospective collectors, but email is still the dominate way they share information about what’s going in their galleries. If a gallery’s emails aren’t compelling, it is likely that the gallery has a low open rate for its email campaigns and, consequently, is not reaching as many people as it could be.
Learn tricks that can be easily done to make your email newsletters and invitations more compelling and watch your open rates rise above the rest.
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