Art gallery email newsletters have been an important part of the marketing mix for a long time now. However, so many are sent to prospects that are not as effective as they could be to produce real results. Here we will explore some of the three most common problems with gallery email newsletters and how to fix them.
Email newsletters are a cost effective and easy way to keep your gallery top of mind, foster trusting relationships, pack the house at an opening and sell art. It’s important to not miss any of these opportunities by sending poorly executed newsletters.
The most common type of newsletter sent is to announce an exhibition and opening. Second are newsletters sent to announce a new artist or new work in the gallery. Occasionally a gallery might send something to share a recent blog post or other gallery news. With any business, newsletters are far more successful if they are client centric. This brings us to the first problem.
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