Finding new art collectors to support your gallery’s artists is not as challenging as it may seem, but the method has changed a bit in the last decade or so. Is your art gallery’s lead generation strategy current? This article explores ideas for ways to expand your collector base using both in-person and online methods.
Art Collector Relationships
A blog is an economical marketing tool for finding new art buyers.
Here let’s talk about how blogging is important for your gallery to generate new sales leads for your artist’s work and why having an active blog should be in your art gallery marketing mix.
Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy.
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed […]
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.
Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.