In the digital age, client-generated content has become a powerful tool in shaping the shopping experience. This article will explore how art galleries can leverage this trend to boost exposure for their artists and sales. There are practical strategies for encouraging your audience to create content about your gallery and artists that can influence other's buying decisions … [Read more...] about The Impact of Client-Generated Content on Your Art Gallery Marketing
Art Collector Relationships
How to Find New Art Buyers for your Gallery Artists
Finding new art collectors to support your gallery's artists is not as challenging as it may seem, but the method has changed a bit in the last decade or so. Is your art gallery's lead generation strategy current? Art collectors are everywhere. By reaching out to the community in new ways and cultivating relationships, you can expand your client base in a short amount of … [Read more...] about How to Find New Art Buyers for your Gallery Artists
Find New Art Collectors for your Gallery’s Artists with an Active Blog
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers online, content marketing is one of the most effective strategies for getting noticed by collectors. The humble blog continues to be a big part of an art gallery's content marketing success. Establishing a blog could be an excellent tool for attracting new … [Read more...] about Find New Art Collectors for your Gallery’s Artists with an Active Blog
Increasing Corporate Art Sales
As part of your gallery's business evolution, finding new ways to market and sell your artists' work is crucial. If most of your sales come from private collectors, then increasing corporate art sales and commercial consulting could be an excellent way to grow your business. The benefits of adding this service to your gallery's offering include providing a new source of … [Read more...] about Increasing Corporate Art Sales
Reviving Gallery Foot Traffic: Adapting to Shifting Cultural Consumption
Declining foot traffic continues to be a problem for art galleries as everyone enjoys the ease of discovering art and buying online. I think we all agree art is better viewed in person. So how can your gallery pivot to get people through the door again? Here I want to discuss my research findings on how people crave their culture today and what that means for the future of … [Read more...] about Reviving Gallery Foot Traffic: Adapting to Shifting Cultural Consumption
