How to Sell More Art with Collector Generated Content

The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.

Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.