Hopefully, you will greet the new year better positioned than you began in last year. It's time to think about your art gallery year-end business review, which is so essential to the strategic planning process. There are steps you can take to wrap up the business year strong. In this article, you will learn how to conduct a year-end review to provide insights that can … [Read more...] about 5 Steps to Conduct a Year-End Art Gallery Business Review
Art Gallery Marketing Checklist for the Holidays
The holidays can get completely overwhelming. Use this art gallery marketing checklist to develop your holiday marketing campaign. Copy it. Add to it. Customize it to your needs. Email Communications Define your plan for email communication, timing, and messaging that is attention-grabbing, entertaining, and informative. During the holiday shopping season, you will … [Read more...] about Art Gallery Marketing Checklist for the Holidays
Mastering the Follow-Up for Art Gallery Sales Leads
Does fear prevent you from effectively following up with leads for your gallery's collectors? The follow-up process is crucial, and often where I see a lot of gallery sales associates fail. Let's get into that now. While we love it when someone sees a piece - falls in love, and buys on the spot, most sales require anywhere from three to five contacts before closing. … [Read more...] about Mastering the Follow-Up for Art Gallery Sales Leads
When and How to Use QR Codes to Connect Online and In-Gallery Engagement
QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about When and How to Use QR Codes to Connect Online and In-Gallery Engagement
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
