QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about When and How to Use QR Codes to Connect Online and In-Gallery Engagement
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
Technology for Running an Art Gallery of the Future
Adopting technology can open up new avenues running an art gallery business. In this article, let's explore how your art gallery can use technology effectively to grow your business. Technology can also add a new level to how you support your artist's careers. Today the possibilities are almost endless. For the purpose of this post, I want to just mention seven ways to … [Read more...] about Technology for Running an Art Gallery of the Future
How to Minimize Risk During Extended Art Gallery Closures and Disasters
It seems every year now, there is some event that causes businesses to close for an undetermined length of time. Minimizing risk to your art gallery is crucial. Be it a hurricane, flood, wildfire, or virus, being closed, and having reduced staff to keep an eye on things, along with emergency personnel focused elsewhere, there are some considerations to take into account to … [Read more...] about How to Minimize Risk During Extended Art Gallery Closures and Disasters
