In your job of gallery management, much of your day requires you to spend time with collectors and artists, hang exhibitions, pack sold pieces for shipping, update your website and e-commerce sites, and maintain social media. I'm sure that is not all you do on a given day either. Like many of my clients, you might feel you don't have proper balance in your duties managing … [Read more...] about How to Find Balance in Art Gallery Management: Operational and Strategic
Building Emotional Bridges: Transforming Art Sales Beyond Transactions
A competitive advantage in today's art world will come from sellers who provide the best buying experience. In this article, I want to fuel the ways you increase traffic to your gallery and online by upping your game and providing a gallery art-buying experience. The experience of buying art is as much about passion and lifestyle as functionality in decor. That element of … [Read more...] about Building Emotional Bridges: Transforming Art Sales Beyond Transactions
How to conduct a mid-year review of your gallery business
Is business going as you planned at the beginning of the year? To help you stay on track completing all your goals for the gallery, let’s talk about how to conduct a mid-year review for your art gallery business. When you commit time to this most worthy exercise, you will find it injects renewed energy into your planning process. It also makes updating your gallery’s … [Read more...] about How to conduct a mid-year review of your gallery business
Tips for Building an Integrated Art Gallery Sales Strategy
Art galleries should look for ways to adapt their digital strategies to fully integrate the online-offline sales experience. The little things count as much as more grand technological capabilities, such as artist talks on Zoom, exhibitions in an "online viewing room" or virtual reality. In this video, I will walk you through the process to find opportunities to further … [Read more...] about Tips for Building an Integrated Art Gallery Sales Strategy
Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
